Seo Writing Jobs -What Is Freelance Seo Writing? - 0 views
started by sameerjagtap013 on 02 Feb 16
started by sameerjagtap013 on 02 Feb 16
started by sameerjagtap013 on 02 Feb 16
started by sameerjagtap013 on 02 Feb 16
the Internet Age, and as such, SEO writing jobs is an excellent way - if
at times a frustrating way - for budding writers to cut their teeth in
the freelance writing scene. SEO writing takes a fair amount of
imagination and
SEO writing is one of the newer forms of freelance writing spawned by the Internet Age, and as such, SEO writing jobs is
an excellent way - if at times a frustrating way - for budding writers
to cut their teeth in the freelance writing scene. SEO writing takes a
fair amount of imagination and some engineering grit, but if you like
puzzles, then freelancing as an SEO writer will interest you.
SEO, or "Search Engine Optimization," has its roots in the
early days of the Internet. Once early Internet marketers realized they
could manipulate search engine rankings with meaningless content and
keywords, a whirlwind of keyword-stuffed web pages swept across the
Internet, all designed to push their content - and the products they
sold - to the top of search engine lists. This sharply increased user
traffic and potential profits. It wasn't uncommon to see web pages with
only a few short paragraphs of copy with large, seemingly-blank areas of
space. However, if you highlighted these blank areas of space with a
cursor, it would reveal massive strings of invisible keywords. SEO
writers used to embed invisible keywords in text to rank the webpage
higher in search engines for nearly any remotely-relevant search term.
Fortunately for good web design, search engine programmers became
aware of this flaw, and they refined their search engines to ignore such
obvious "keyword stuffing." This major change has made search engines
rank web pages more relevant of the actual content and not the stuffed
keywords. Content providers responded to this by developing SEO writing,
which ideally gets the same results as open keyword-stuffing, but
provides a better-designed, better-written page as well. It's a "best of
both worlds" compromise: content providers willing to invest in SEO
writing get to keep their high search engine rankings and readers get
more smoothly integrated and keyword-dense text.
There are bad SEO writers and good SEO writers. Bad SEO writers
aren't aware of exactly how search engines work, and will try stuffing
text with ten or twenty commonly-used search terms ("sex," "money," and
the like) ten or twenty times apiece, without caring whether the actual
text reads well. These days search engines are sophisticated enough to
ignore these kinds of transparent keyword-stuffing efforts, a defense
which only good SEO practice can get around.
A skilled SEO writer:
- Uses only one or two search terms per page; - Uses unique,
natural-language search terms; - Integrates search terms smoothly with
text;
The difference between a good and bad SEO writer are in the results.
Good SEO writing jobs can provide actual results in the search rankings.
Their SEO writing jobs talents keep the client's web pages on the first
page of search engine results and create additional revenue for the
client. Bad SEO writing jobs don't keep client pages in the first page
of search engine results; they create nearly unreadable, transparently
phony text, and don't get paid well at all. If you want to succeed as a
freelance SEO writer, you first need to learn to be a good one.
Writing integrated text is often the most difficult part of good SEO
writing jobs. The rule is you should use each search term once or twice
in a 250-word block of copy. This is fine if your search term is
something like "bond portfolio," but what do you do if your search term
is more like "high-yield gold investment bond package bonds"? This is
where the "puzzle" aspect of SEO writing comes in: no matter how
cumbersome your search term, you need to find a way to make it sound
natural.
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