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Running a successful eCommerce store isn't easy when behemoths like Amazon dominate the marketplace. Adding PPC Optimization Techniques to your marketing strategy will increase your eCommerce traffic and sales, as well as help grow your brand presence online. At this point, you are likely somewhat familiar with PPC best practice for eCommerce stores. It starts with keyword research, utilizing product listing ads, prominent and concise CTAs, seasonal optimization, A/B testing, bidding strategies and other commonly discussed pieces of advice.

The key to managing your eCommerce PPC campaigns is being super organized. The key to being organized is ensuring you are constantly checking and tweaking your ads for maximum success. Why? Because without good organization and management, campaign optimization becomes a logistical nightmare, which can result in over-spending on poor performers or missed sales and traffic opportunities. There are hundreds of Checklist, tips and tactics followed with a view of maximizing profit from the Ad campaign.