SEO, or search engine optimization, is a booming industry. Google and other search engines can make changes at any time, and sometimes this can prove to be detrimental to your marketing plans. These updates are not always welcomed. People get used to the way Google does business, and then when they change it up it is difficult to get your SEO back on track. Here are a few do's and don'ts that are universal
Most people that want to do their SEO effectively understand the importance of doing keyword research. There are a lot of tools out there that can be used to research keywords, and many of them are very expensive.