Mobile Marketing For your Small and Medium businesses- What they need to know - 0 views

• 
  #1 Yuma Digital on 15 Sep 15

   

  More than two billion smartphone users by 2016! Quite a
  large figure is it not? This is as per the research conducted by eMarketer, a
  research agency that works closely with business and technology giants, in
  2014. eMarketer study reveals that there is an increase in the demand for smartphones
  and tablets as the current day consumers have the craving to connect and browse
  on the go. There has been a paradigm shift in the searching patterns of the
  consumers. They keep the mobile device within their reach as they don't want to
  wait to get back home or reach their office to surf the Internet. Consumers
  want instant webs access and prefer to browse from the palm of the hand. 

  
  
  

  A small business owner should also know that mobile
  marketing has grown beyond having a mobile compatible website and keyword optimization.
  It's gone into a new level where direct consumer engagement is the
  in-thing. 

  
  
  

  Some important stats
  to consider

  
  
  

  • Majority of people don't leave their home without their
    mobile device. The usage of smartphone is 97% percent at home, 83% percent on
    the go and 78% while shopping in super markets.

  
  
  

  • Sources say that 70% of mobile searchers searched for a
    business, 52% telephoned the business, while 50% tried to find out the
    geographical location of the business on a map.

  
  
  

  • It was noted that 66% of mobile searchers visited the
    physical office of the business whereas 48% browsed the website of the
    business.

  
  
  

  • An impressive 36% mobile searchers made a purchase.

  
  
  

  • A notable fact is 74% of customers will wait maximum 5
    seconds for a webpage to load before abandoning the website. Importantly, 46%
    of customers are unlikely to return to a mobile site if it didn't function
    properly.

  
  
  

  Five important things
  to consider for wannabe business owners for mobile marketing

  
  
  

  • Convenient access- Customers
    should comfortably be able to access content from their mobile device. In other
    words, a mobile friendly site is a must.

  
  
  

  • Superior
    Interaction-Customers must be able to obtain value and should be called for
    action. Not only should there be opportunities for profit, the customer should
    be able to interact with you in a simple and convenient manner.

  
  
  

  • Client Engagement-You
    should always look out for opportunities to improve the quality of customer
    experience. Once they come to your site, they should remain engaged.

  
  
  

  • Mobiles role in the
    selling space- Selling is a part of every business, so you need to consider
    how mobile technology can be leveraged to sell more and sell effectively.The 'what to do' in business has remained
    unchanged. However, the 'how to do it' has changed.

  
  
  

  • The advantage of
    launching responsive websites- Responsive website can adjust the settings
    that make webpages viewable and usable according to the device it's being accessed
    from. Responsive design resizes pages to fit the screen size. Also a
    responsively designed website utilizes mobile friendly functionalities such as
    getting rid of flash content and other media that doesn't function on mobile
    operating systems.

  
  
  

  If you are interested to know more about the role of mobile
  apps and marketing strategies get in touch with us at sales@yumadigital.com

   

  <div class="cArrow"> </div><div class="cContentInner"><p><a title="Link: http://www.emarketer.com/Article/2-Billion-Consumers-Worldwide-Smartphones-by-2016/1011694" rel="nofollow" href="http://www.emarketer.com/Article/2-Billion-Consumers-Worldwide-Smartphones-by-2016/1011694">More than two billion smartphone users by 2016! </a>Quite a <br /> large figure is it not? This is as per the research conducted by eMarketer, a <br /> research agency that works closely with business and technology giants, in <br /> 2014. eMarketer study reveals that there is an increase in the demand for smartphones <br /> and tablets as the current day consumers have the craving to connect and browse <br /> on the go. There has been a paradigm shift in the searching patterns of the <br /> consumers. They keep the mobile device within their reach as they don't want to <br /> wait to get back home or reach their office to surf the Internet. Consumers <br /> want instant webs access and prefer to browse from the palm of the hand.  </p> <br /> <br /> <p>A small business owner should also know that <a rel="nofollow" href="http://www.yumadigital.com/">mobile <br /> marketing</a> has grown beyond having a mobile compatible website and keyword optimization. <br /> It's gone into a new level where direct consumer engagement is the <br /> in-thing.  </p> <br /> <br /> <p><b>Some important stats <br /> to consider</b></p> <br /> <br /> <ul><li>Majority of people don't leave their home without their <br /> mobile device. The usage of smartphone is 97% percent at home, 83% percent on <br /> the go and 78% while shopping in super markets.</li></ul> <br /> <br /> <ul><li>Sources say that 70% of mobile searchers searched for a <br /> business, 52% telephoned the business, while 50% tried to find out the <br /> geographical location of the business on a map. </li></ul> <br /> <br /> <ul><li>It was noted that 66% of mobile searchers visited the <br /> physical office of the business whereas 48% browsed the website of the <br /> business.</li></ul> <br /> <br /> <ul><li>An impressive 36% mobile searchers made a purchase. </li></ul> <br /> <br /> <ul><li>A notable fact is 74% of customers will wait maximum 5 <br /> seconds for a webpage to load before abandoning the website. Importantly, 46% <br /> of customers are unlikely to return to a mobile site if it didn't function <br /> properly. </li></ul> <br /> <br /> <p><b>Five important things <br /> to consider for wannabe business owners for mobile marketing</b></p> <br /> <br /> <ul><li><b>Convenient access- </b>Customers <br /> should comfortably be able to access content from their mobile device. In other <br /> words, a mobile friendly site is a must.</li></ul> <br /> <br /> <ul><li><b>Superior <br /> Interaction-</b>Customers must be able to obtain value and should be called for <br /> action. Not only should there be opportunities for profit, the customer should <br /> be able to interact with you in a simple and convenient manner.</li></ul> <br /> <br /> <ul><li><b>Client Engagement-</b>You <br /> should always look out for opportunities to improve the quality of customer <br /> experience. Once they come to your site, they should remain engaged. </li></ul> <br /> <br /> <ul><li><b>Mobiles role in the <br /> selling space-</b> Selling is a part of every business, so you need to consider <br /> how mobile technology can be leveraged to sell more and sell effectively.The 'what to do' in business has remained <br /> unchanged. However, the 'how to do it' has changed.</li></ul> <br /> <br /> <ul><li><b>The advantage of <br /> launching responsive websites-</b> Responsive website can adjust the settings <br /> that make webpages viewable and usable according to the device it's being accessed <br /> from. Responsive design resizes pages to fit the screen size. Also a <br /> responsively designed website utilizes mobile friendly functionalities such as <br /> getting rid of flash content and other media that doesn't function on mobile <br /> operating systems.</li></ul> <br /> <br /> <p>If you are interested to know more about the role of <a rel="nofollow" href="http://www.yumadigital.com/#mobile">mobile <br /> apps</a> and marketing strategies get in touch with us at <a title="Link: null" rel="nofollow" target="_blank">sales@yumadigital.com</a></p></div>

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