Local SEO Rankings are Affecting Your 2016 Sales - 0 views

• 
  #1 ajayrohera on 26 May 16

   

  Whether you are a small business, ecommerce website, or an
  international brand, digital consumer trends are evolving and affecting
  your sales. Recent studies reveal that when preparing to make a major
  purchase costing $500 or more, 80% of consumers start their search
  process online from home (a steep increase from 20% in 2014) and spend
  an average of 79 days gathering information before making a their final
  decision and purchase (BusinessWire).

  
  

  So what are these consumers doing with all that time online?

  
  

  Industry research has uncovered the answer to this question: in
  short, they are looking at your product's ratings and reviews and
  researching your competitors. Approximately 92% of consumers read online
  reviews before buying, up from 88% in 2014 (BrightLocal).
  Consumers are reading your reviews because they find the insight
  extremely valuable - 68% of consumers say that a positive review makes
  them trust a business more (BrightLocal).
  Since Google wants to present its users with information they find
  useful and informative, it favors businesses with multiple reviews and
  ranks them highly in search.

  
  

  Your online presence can greatly affect how you measure up to your competition. While customers love local SEO-boosting
  features like online pricing, directions, reviews, and social media,
  one in four shoppers agree they'll completely disregard a nearby store
  altogether if this type of information is not available online (Google).

  
  

  To ensure that you're standing out amongst your competitors, a comprehensive local SEO
  strategy needs to be in place. Distinguish your online presence by
  claiming your G+ profile, utilizing keywords, and making product
  information (price, availability, etc) easily accessible for potential
  customers. A local SEO company
  understands how to implement these tactics effectively, along with the
  technical coding needed to make your site search friendly.

  
  

  Kick-off a marketing campaign that works for 2016's digital consumers by contacting Kirk's team of local SEO experts at 603-766-4945.

  
  

   

  <div class="cArrow"> </div><div class="cContentInner"><p>Whether you are a small business, ecommerce website, or an <br /> international brand, digital consumer trends are evolving and affecting <br /> your sales. Recent studies reveal that when preparing to make a major <br /> purchase costing $500 or more, 80% of consumers start their search <br /> process online from home (a steep increase from 20% in 2014) and spend <br /> an average of 79 days gathering information before making a their final <br /> decision and purchase (<a href="http://www.businesswire.com/news/home/20130712005396/en/GE-Capital-Retail-Bank%E2%80%99s-Annual-Shopper-Study" target="_blank" rel="nofollow">BusinessWire</a>).</p> <br /> <p><em>So what are these consumers doing with all that time online?</em></p> <br /> <p>Industry research has uncovered the answer to this question: in <br /> short, they are looking at your product's ratings and reviews and <br /> researching your competitors. Approximately 92% of consumers read online <br /> reviews before buying, up from 88% in 2014 (<a href="https://www.brightlocal.com/learn/local-consumer-review-survey/" target="_blank" rel="nofollow">BrightLocal</a>). <br /> Consumers are reading your reviews because they find the insight <br /> extremely valuable - 68% of consumers say that a positive review makes <br /> them trust a business more (<a href="https://www.brightlocal.com/learn/local-consumer-review-survey/" target="_blank" rel="nofollow">BrightLocal</a>). <br /> Since Google wants to present its users with information they find <br /> useful and informative, it favors businesses with multiple reviews and <br /> ranks them highly in search.</p> <br /> <p>Your online presence can greatly affect how you measure up to your competition. While customers love <a href="http://www.kirkcommunications.com/local-seo.html" target="_blank" rel="nofollow">local SEO</a>-boosting <br /> features like online pricing, directions, reviews, and social media, <br /> one in four shoppers agree they'll completely disregard a nearby store <br /> altogether if this type of information is not available online (<a href="https://www.thinkwithgoogle.com/articles/how-digital-connects-shoppers-to-local-stores.html" target="_blank" rel="nofollow">Google</a>).</p> <br /> <p>To ensure that you're standing out amongst your competitors, a comprehensive <a href="http://www.kirkcommunications.com/local-seo.html" target="_blank" rel="nofollow">local SEO</a> <br /> strategy needs to be in place. Distinguish your online presence by <br /> claiming your G+ profile, utilizing keywords, and making product <br /> information (price, availability, etc) easily accessible for potential <br /> customers. A <a href="http://www.kirkcommunications.com/local-seo.html" target="_blank" rel="nofollow">local SEO company</a> <br /> understands how to implement these tactics effectively, along with the <br /> technical coding needed to make your site search friendly.</p> <br /> <p>Kick-off a marketing campaign that works for 2016's digital consumers by contacting Kirk's team of local SEO experts at <a target="_blank" rel="nofollow">603-766-4945</a>.</p><br /></div>

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