Its Engagement Season - Social Media Engagement That Is! - 0 views
started by ajayrohera on 27 Sep 16
started by ajayrohera on 27 Sep 16
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started by ajayrohera on 27 Sep 16
Social media has easily become one of the forefronts of digital
marketing. The versatility of social media and the number of platforms
makes it easy to incorporate throughout your business's digital
strategy. So, once you take the plunge and create social media accounts
for your company, what's next? Your next goal is to make these messages
visible to your target audience by gaining the right followers.
Social media marketing will help grow your business online. Get the answers to the most popular social media questions below!
Which Social Media Platforms Should I Join?
With dozens of platforms to choose from, its a difficult task to pick
ones to join that will provide the most benefit to your business.
Different industries and target markets will use different social media
accounts to communicate and share content on. In order to find the
accounts that your target market uses, it is crucial to look at the
demographics of users from your website traffic. If you have access to
Google Analytics, you have access to a realm of information about your
website visitors. In addition to researching demographics, it is
important to understand the best ways to communicate your messages about
products and services. Are pictures or videos the best way to portray
your business online? If so, YouTube and Instagram will benefit you. Is
your information buzz worthy? Perhaps twitter of facebook are more
suited for you. It is also important to understand the tone that you
want your social media account to give off. LinkedIn is of course not
the place to share crazy images, but the place to share company updates
or job openings.
How Can I Increase My Followers?
Once you pick the perfect social media platforms for your business,
the next step is to grow your follower base! The quickest and one of the
most effective ways to increase followers is to utilize the paid
advertising options. Advertising on Facebook, Instagram, Twitter, and
LinkedIn are made easy with their own advertisement services that can be
tailored directly to your target audience. If you are advertising on
Facebook, you can optimize your ads to increase followers, website
traffic, app downloads, and more. Learn more about paid advertisements here.
In addition to paid ads, have your social media accounts displayed on
your website! This is an easy way to make sure your website visitors
can access your social media accounts. Share your social media accounts
in your blogs, email marketing campaigns, and other marketing materials.
Holding contests or giveaways on your social media accounts is also are
a great way to increase your following. By having entrants 'Like' or
'follow' your accounts as a way of entering a contest-you will begin to
increase your customer base. Diversify your Facebook advertising
strategy, as well as other account strategies, by providing fresh
engaging content.
How Can I Increase Social Media Engagement?
Engagement is a like, follow, retweet, or share on a social media
update. Having high engagement on your posts gives you an effective
gauge on what content resonates with your following. Shares and reposts
also increase the visibility of posts. Using hashtags, especially on
Instagram, are a simple way to expose your updates and increase likes.
Since hashtags are universal across most social media profiles, users
can click and view accounts that have used a certain tag and you can
extend your reach far beyond your current followers.
At Kirk - your local social media management company -we want to make
sure you're aware of all the current digital strategies and tips! Call
us at 603-766-4945 if you have questions about social media marketing!