How to Get Customers to Review Your Business in 5 Steps - 0 views

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  #1 ajayrohera on 09 Jun 16

   

  Online business reviews have become the cornerstone of consumer
  decision-making. A recent study revealed that 90% of consumers agree
  that a positive online review will influence their buying decision, and
  86% said the same about negative reviews. Positive and plentiful reviews
  have also been proven to build trust in a brand and boost local SEO.

  
  

  It's important not to shy away from the review process in fear that
  you'll receive a negative review. You can't make a bad review dissapear,
  so the best way to combat it is to overshadow it with positive reviews.
  The bottomline: encourage happy customers to write reviews, here's how:

  
  

  1. Just Ask - Experts in business development and
  marketing agree that it's completely appropriate to ask for a review
  outright. Be upfront, and ask soon; a great time to ask for a review is
  right after you complete the sale or project for your client (when the
  excitement of a job well done is still lingering).

  
  

  2. Make It Easy - Not everyone you ask for a review
  from will actually follow through, even those with the best intentions,
  but a great way to increase the odds is to make it easy for them. Have
  your business profiles already set up on major review sites like Yelp,
  Angie's List, TripAdvisor, Google My Business, Trustpilot, etc.
  Depending on your brand, the most fitting review channels will vary.

  
  

  3. Provide Samples - It can also be helpful to
  create a sample testimonial that customers can use as a model. Providing
  links to these samples, or online forms to fill out on your website is
  another great way to make the process quick and simple for customers.

  
  

  4. Offer Incentives - Offering incentives for
  reviews is a fun and worthwhile deal for many businesses. Giving out
  business-relevant incentives such as percentage off coupons, free gifts,
  or promotional pieces can be great motivators for customers. To
  generate a mass of reviews quickly, try holding a contest. Set an
  allotted period of time where anyone who writes a review will be entered
  to win a larger item like an iPad or gift card.

  
  

  5. Make it Routine - Have a plan for generating
  online reviews and stick to it! Including the link to review you online
  at the bottom of every email or business card is a great start, and
  making a point to ask for a review from every happy customer is
  imperative. Perhaps it works best for your business to hold monthly or
  weekly contests for reviewers - whatever works to get reviews, adopt it
  as part of your routine.

  
  

  Remember, not every happy customer will go through the trouble of
  writing a review, so make the process quick and simple to increase the
  odds, and ask away! These reviews will help get your business's name in
  front of customers since reviews have the power to boost local SEO performance. Along with local SEO
  benefits, online reviews allow prospective customers to get to know
  your business, and will trust you over your competitors that lack the
  social testimonials you have.

  
  

  For assistance with online reputation management and growing your business online, contact the experts at Kirk Communications at (603) 766-4945.

  
  

   

  <div class="cArrow"> </div><div class="cContentInner"><p>Online business reviews have become the cornerstone of consumer <br /> decision-making. A recent study revealed that 90% of consumers agree <br /> that a positive online review will influence their buying decision, and <br /> 86% said the same about negative reviews. Positive and plentiful reviews <br /> have also been proven to build trust in a brand and boost <a rel="nofollow" target="_blank" href="http://www.kirkcommunications.com/local-seo.html">local SEO</a>. </p> <br /> <p>It's important not to shy away from the review process in fear that <br /> you'll receive a negative review. You can't make a bad review dissapear, <br /> so the best way to combat it is to overshadow it with positive reviews. <br /> <strong>The bottomline: encourage happy customers to write reviews, here's how:</strong></p> <br /> <p><strong>1. Just Ask</strong> - Experts in business development and <br /> marketing agree that it's completely appropriate to ask for a review <br /> outright. Be upfront, and ask soon; a great time to ask for a review is <br /> right after you complete the sale or project for your client (when the <br /> excitement of a job well done is still lingering).</p> <br /> <p><strong>2. Make It Easy </strong>- Not everyone you ask for a review <br /> from will actually follow through, even those with the best intentions, <br /> but a great way to increase the odds is to make it easy for them. Have <br /> your business profiles already set up on major review sites like Yelp, <br /> Angie's List, TripAdvisor, Google My Business, Trustpilot, etc. <br /> Depending on your brand, the most fitting review channels will vary. </p> <br /> <p><strong>3. Provide Samples</strong> - It can also be helpful to <br /> create a sample testimonial that customers can use as a model. Providing <br /> links to these samples, or online forms to fill out on your website is <br /> another great way to make the process quick and simple for customers. </p> <br /> <p> <strong>4. Offer Incentives</strong> - Offering incentives for <br /> reviews is a fun and worthwhile deal for many businesses. Giving out <br /> business-relevant incentives such as percentage off coupons, free gifts, <br /> or promotional pieces can be great motivators for customers. To <br /> generate a mass of reviews quickly, try holding a contest. Set an <br /> allotted period of time where anyone who writes a review will be entered <br /> to win a larger item like an iPad or gift card. </p> <br /> <p><strong>5. Make it Routine </strong>- Have a plan for generating <br /> online reviews and stick to it! Including the link to review you online <br /> at the bottom of every email or business card is a great start, and <br /> making a point to ask for a review from every happy customer is <br /> imperative. Perhaps it works best for your business to hold monthly or <br /> weekly contests for reviewers - whatever works to get reviews, adopt it <br /> as part of your routine.</p> <br /> <p>Remember, not every happy customer will go through the trouble of <br /> writing a review, so make the process quick and simple to increase the <br /> odds, and ask away! These reviews will help get your business's name in <br /> front of customers since reviews have the power to boost <a rel="nofollow" target="_blank" href="http://www.kirkcommunications.com/local-seo.html">local SEO</a> performance. Along with <a rel="nofollow" target="_blank" href="http://www.kirkcommunications.com/local-seo.html">local SEO</a> <br /> benefits, online reviews allow prospective customers to get to know <br /> your business, and will trust you over your competitors that lack the <br /> social testimonials you have. </p> <br /> <p>For assistance with <a rel="nofollow" target="_blank" href="http://www.kirkcommunications.com/online-reputation-management.html">online reputation management</a> and <a rel="nofollow" target="_blank" href="http://www.kirkcommunications.com/how-to-grow-your-business.html">growing your business online</a>, contact the experts at Kirk Communications at <a rel="nofollow" target="_blank">(603) 766-4945</a>.</p><br /></div>

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