Digital Marketing Transforming the way Travel Industry Functions - 0 views
started by Yuma Digital on 21 Sep 15
started by Yuma Digital on 21 Sep 15
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The experience of traditional vacation is fast being
replaced with digital transformation. Increase in the usage of mobile internet
has transformed the traditional traveller to an "always-connected-traveler."
Sources opine that 66% of the vacationers and 59% business travelers use Internet
to research Travel Online. As per the recent survey conducted by Trip Advisor,
92% of the UK travellers search for the reviews before booking a holiday.
The
mobile internet has not only empowered the consumers but has a great impact on
the way they purchase, experience and talk about their holiday. The consumers
spread the word about their experience by writing reviews, by posting comments
on social networking platforms- before, during and after their vacation. The
travel companies should tap into this trend as people are tuning into the
Internet to find everything starting from their destination, stay to restaurants,
and coffee shops to hotel reviews. The
hotels, small and medium-sized ones, travel companies can no longer afford not
to have mobile optimized websites.
Three phases before a
traveller decides to purchase a holiday
In today's competitive world a travel cycle is driven by
Internet technology that is a vicious one.
The first phase is the dreaming phase when travelers search in the web for
information about their destination they wish to travel to,
phase- second phase is the choice of stay and visit,
This is the last phase and is known as the experience sharing phase. Analysts
opine this is an important phase because a traveller's experiences will inspire
his friend or acquaintance to start dreaming and this continues.
Here we have put together a few important travel and tourism
marketing digital insights that leisure and tourism companies should implement
if they want to take their businesses to new heights.
using social media channels- The travel companies should integrate social
media channels such as Twitter, Facebook, YouTube, Pinterest and Instagram to connect
and also interact with customers on regular basis. The reason is travelers
today are tech savvy and would like to 'check-in' at their location on Facebook, hash-tag their exposure and
experience on Twitter or even submit their memorable pictures on Pinterest. Social media platforms allow the travel
companies to customize their offerings and benefits to their individual
travellers. The travel and tourism
companies need to come up with innovative ideas and marketing tactics to change
the phase of technology based on their digital marketing analysis into
face-to-face client experience.
allows you give discounts and lets your customers know about your offerings-
Email Marketing is still in use and is still consider one of the powerful tools
in digital marketing campaigns. It's one of the ways to stay connected to your
past clients and acquire new potential customers. A well written email newsletter
can bring in good return on investment and it's a way to manage the existing
customers of the travel business. Email marketing is not only cost effective
and measurable it also helps to increase the brand awareness. You can reach out to the customers faster and
more quickly. Email marketing allows the businesses to create personalized
emails to suit the tastes and preferences of their clients.
should use high resolution photos showing the various travel destinations-
Content strategy is not just about writing impressive literature on the various
tourist attractions. These days the travellers would want tohave a glimpse of their
destinations. Therefore the content strategy should also include high resolution
images, videos along with texts. Visual content coupled with readable texts
that have all the information that a customer is looking out for can help the
travel company to close the deal and also the website would rank higher.
Tourism companies have to come up with innovative ideas
using technology to make the travel experiences of their customers more
memorable. Until now, most of the
companies were focusing on the booking phase, while they have not tackled the
emotional phase known as the experience. This is a challenge that travel and
tourism companies have to take up to connect with the potential customers and
let them know that they have the information they are searching for if they
want to propel the business ahead.
Mobile technology is playing a vital role in the day to day
life of a consumer. He researches, plans and carry out his travel plans using
mobile. Therefore, the tourism companies should consider developing their apps
to cater to the needs of their potential customer.