Building a Social Media Strategy that Works - 2 views
started by ajayrohera on 16 Oct 16
started by ajayrohera on 16 Oct 16
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started by ajayrohera on 16 Oct 16
Social media is one of the most influential tools to market your
business. Using it correctly will immensely strengthen your business as a
whole, but you will also make a deeper connection with customers. With
the endless amounts of social media services there are many ways to
promote your company, however not all of them are effective. It can be
confusing figuring out which social media service will be most effective
to promote your company, which is why Kirk Communications, a social media management company,
wants to help you with all of your online communications. One of the
biggest mistakes is when companies are focusing on all of the social
media platforms. Your social media marketing won't concentrate on
anything when doing this. There are more options for your social media
plan than just advertising on Facebook. This is why Kirk follows the
performances of different social media sites which will tailor your
social marketing to increase site traffic overall and to grow your business online.
To benefit from social media marketing nh, you need to create an end
goal, and understand the purpose of this end goal. Who are your
customers? What are you trying to achieve? What is your biggest
competition doing? What is your reasoning for your social media
marketing efforts? Are you trying to increase website traffic, increase
sales, increase followers? Is your goal to build customer satisfaction?
To begin, focus on one or two goals specifically, and make sure they
are achievable. Building a strategy will enhance your social media
marketing nh greatly because you will know exactly where you want to go.
After creating a goal, set some objectives based on the goal. For
instance, if your goal is to build brand awareness, think about trying
to increase the amount of times your brand is said on social media by
60%. You should create a time period for your goals to be made, so in
this case, try and reach 60% within eight months.
Focusing on your customers while using social media marketing is key.
You need to characterize your customers so they relate to your goal for
your business. It is essential to target the right people, with the
right messages. For example, you won't be able to reach folks over 65 on
Twitter, or teenagers on LinkedIn. To effectively characterize your
customers, you should create a profile of the perfect customer that
relates to your business. Think about their age, social-economic class,
likes and dislikes etc. After creating the ideal customer, pay attention
to your competition, and what social media marketing strategies are
working for them or not. After doing this, it is time to create the
actual content to relate to your end goal. Remember, the content needs
to be targeted to your ideal customer, using the correct social media
platform, to specifically reach your end goal.
To learn more about Kirk's social media management services please call 603-766-4945 or visit www.kirkcommunications.com.