5 Factors to Consider In Creating an Internet Marketing Plan - 0 views
started by patrickmorrison on 18 Mar 15
started by patrickmorrison on 18 Mar 15
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vital requirement for the success of any online business, both large and small.
The plan would ensure that your online marketing efforts are properly channeled
to meet set objectives. The plan would also make it easier to increase the
exposure of your business brand and market share.
Here are 5 important factors to
consider when creating a new plan or to fine tune an existing internet
marketing plan.
Define
the objective of the plan
It is easier to succeed when you are
clear on what you want to achieve from the very beginning. What do you wish to
achieve with your internet marketing efforts? Are you trying to attract new
clients? Do you want to be the leader in your niche? Are you trying to increase
brand awareness? Clearly defining the set of objectives that you wish to accomplish
will make the entire process easier. Next you need to set how much you can
afford to budget on internet marketing every month.
Study
your competition
Understanding your competition is
very important to internet marketing. You need to know where you stand in
relation to your competitors. Which of your competitors are more successful
than you? If you can learn what they are doing right you could easily improve
on those points. Write down the top 5 competitors in your niche and analyze
their websites. Check for site popularity, the keywords they rank top on and
try to define what makes them successful. Next, look for the shortfalls of
their service or products that some people are complaining about and try to
improve on them in your own product or service.
Market
targeting
Instead of trying to sell to
everyone, it is better to find a specific target market or niche and
concentrate your internet marketing efforts at that niche. This market has to
be clearly definable and large enough to sustain your business. Once you pick
on a market group, you can then begin to study to understand this group, so as
to know how best to position or present your products and services to attract
them. Information such as sex, age bracket, income bracket, social grouping, preferences,
associations and related data concerning your market group is very essential in
defining the best internet marketing strategy.
Solve
a problem
People are only or at least more
ready to purchase something if it solves a problem for them. You need to ensure
that your internet marketing efforts helps position your service or product as
a problem solver.
Your
website
Your website is your online office.
It is usually the first and most important contact between your prospective
clients and your business. It has to be appealing and fitting to your business
especially its content. It should also be designed to suit your target market.
For example, if you are targeting seniors, then the content of your website
should be written by experienced content writers who can write article in such
a way which can be easily read and understand by them. Your website should fit
your overall internet marketing strategy
and should be optimized for search engines. It is best to design your website,
so that it easily sells the benefits of your service or product. People are
interested in benefits and not just features. You website is a vital part of
your internet marketing strategy.
Article
summary
This article is about 5 important
factors that must be considered to create an effective internet marketing plan.
It includes selecting a target market, checking up on your competitors and
other useful tips to ensure that you create the best online marketing plan.