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Aurelien FpN

Automated Access to Google Analytics Data in Google Spreadsheets - Google Analytics - G... - 0 views

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    Tuto pour automatiser les rapports Google Analytics via Google Drive
Aurelien FpN

Agile Strategy for Data Collection and Analytics - SwellPath - 0 views

  • Step 1: Develop an Overall Model
  • these planning steps will actually provide you with better, more actionable data sooner than not.
  • It is very important to really know how your digital presence affects your physical business and your overall business strategy and vice versa.
  • ...22 more annotations...
  • Understand the system.
  • Ask questions and seek multiple perspective.
  • It is important to really know the processes and decisions that are taking place and how they are (or are not) or could be affected by data.
  • By Data Use
  • Consider how things will change and what parts of your digital presence are shifting.
  • Step 2: Define the Parts of Your Plan
  • By Web Property and Section
  • By Data Scope (User, Page/Screen, Event)
  • Be strategic.
  • By Data Depth
  • Step 3: Prioritize
  • Consider Goals
  • Now depending on the value of xyz, prioritize data collection.
  • Consider Time
  • understand how long it will take to implement the code to start gathering data.
  • so go for the quick wins first and work with that as code is being implemented to get the real data gold.
  • Consider Cost
  • Step 4: Implementation Cycle (Plan, Implement, QA)
  • This plan defines how the data will be collected.
  • Implement
  • Quality Assurance
  • the data that is reported is clear and accurate.
Aurelien FpN

Google analytics et suivi cross devices - 0 views

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    Pas mal ce tuto sur le USER-Id de GA
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