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Email Marketing: Tips to Go Local - 2 views

web in Internet Marketing sydney consultant Online Seo consulting

started by michaelclark72 on 05 Nov 14
  • michaelclark72
     
    At Online Consulting, we offer excellent email marketing services to help your business reach out to more potential customers. This is done by email marketing on a local basis to connect better with your target audience. Connecting with the people locally through email marketing campaigns can make a real difference for your small business, franchise or agency.

    Personalized campaigns aimed at individuals can be delivered more effectively and easily than ever before. These tools and techniques can help you to achieve your goals:

    *Be more personal: Franchises and agencies can now easily create location specific, personalised messages for their customers. Central marketing can take responsibility for the campaign, enabling direct sales reps or franchise locations to do what they're best at. The job of a central marketer is to push the messages and locations while the direct sales reps work to ensure the campaigns reach the local population with accurate details.

    *Stay on track: The agency or central marketing can track responses to email marketing campaigns based on addresses, contact information, store photos and location-based or consolidated stats. These centralized reports and tracking allow an increased degree of relevancy and accuracy to build better connections locally. To see the performance or results of the campaigns, marketers view the aggregated results of individuals. These results can later be shared with local franchises to show the campaign value, as well as to guide action and gain involvement.

    *Build trust and deliver results: This is important because as the campaigns can now be handled by central marketing, franchises can transfer their focus onto doing business. Customer questions and responses should be dealt with properly; this in turn builds trust locally.

    *Reach the users on all devices: With growing technology more people have started using their mobile phone to read and manage emails. At Online Consulting we offer all types of solutions related to web marketing in Sydney. Contact us today.

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