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Bell believes that techno-panics are most disruptive when the emerging technology impacts all three of the following: Our relationship to time. Our relationship to space. Our relationship to other people. What struck me about these three relationships—besides, of course, the recognition that the current crop of technological advances will turn them upside down—was that they are all crucial to the context in which sensemaking takes place.

In other words, the process of sensemaking relies on interacting with others to create a coherent map of an otherwise incoherent situation. This map is deeply linked context–a particular time, place, and set of individuals.