Currently, our education prepares us to perform a job — at times any job — that pays us in terms of what we can possess and consume or, in other words, the goods that design and mass production consider to be to our satisfaction — at least partially.
We have produced artificial needs for years under this mantra
creating almost nonexistent necessities that are readily available and easy to narrate rather than investigating the problems and real needs of people and communities
the need for large-scale production is disappearing due to the crystalline democratization of the means of production
Mediocrity is obsolete
Money has become absurdly limited
unable to model the exchanges that serve to give way to a new mode of radically inclusive and more equitable cooperative production
design becomes a political tool
Innovation and meaning have been restricted, trapped and suffocated by mechanisms of protection, monopolies, patents and copyrights.
If you're lucky you will have patrons, not customers. Customers barely exist in the creative world now.
Production will occur only when there is a demand — and not a moment before
We need a new cultural infrastructure
A new distributed network of places of cultural and tangible production must be affirmed. The network will stem from fablabs, makerspaces and hackerspaces — the new factories — around the world, or from ambitious projects like the Italian Bottega 21: initiatives that unite the existing cultural heritage of places and traditions with currently available technologies
design itself must be independent from specific materials
We will teach students to investigate, discover and create work, products and services that the community needs, rather than merely follow any old curriculum while waiting for a "phantom" labour market to claim them
"The question we have to begin to ask ourselves is not 'how do we employ all the people who are rendered obsolete by technology', but 'how can we organize a society around something other than employment?'