Skip to main content

Home/ Sensorica Knowledge/ Group items tagged fight

Rss Feed Group items tagged

Tiberius Brastaviceanu

P2P Foundation » Blog Archive » Ethical Marketing in Age of Horizontal Social... - 0 views

  • the development of marketing is sensible to its environment and is hence already self-limiting itself according to the previously mentioned legal and social framework
  • neuromarketing
  • explore new inner dynamics of marketing, new directions in the field of possibilities offered by the current organology and its articulations between techniques and social organization in order to influence and shape marketing as an associative force – in opposition to its current dissociative force – in the larger psychic, social and technic organology
  • ...70 more annotations...
  • find new ways of efficiency
  • arbitration between efficiency and care
  • a global thinking of the problem
  • Fighting the attention and desire resource shortage: stoping to use advertisement?
  • The question is rather here to think the moderation of the psychopower
  • empower transindividuation, i.e. to make sure that an economic activity creates more possibilities of individuation than it tend to destroy by attempting to capture attention and canalize motivation in a funnel. Empower transindividuation would imply to empowering actors of their own lifestyle, winning back the savoir-vivre prescribing production
  • Should marketing stop using psychopower?
  • marketing ethics guidelines
  • transactions are more likely to be morally defensible if both parties enter it freely and fully informed
  • the goal of marketing should be to increase the likelihood and frequency of free and informed transactions in the marketplace
  • putting freedom as a criteria of morality
  • the industrial use of pycho- and neuropower tend to fall under the category of barriers to freedom
  • neurotechniques – to capture the attention
  • psychotechniques – to attempt to create motivation
  • Most people think commercials are a small price to pay for these benefits
  • advertising
  • denying the schemes of addiction and the fact that we are becoming through the objects of attentions
  • right to avoid attention capture by advertising
  • progress made in cognitive sciences proving that
  • reward system being abnormally stimulated
  • Advertisements exploit
  • vulnerability and reinforce their overconsumption behaviors
  • “if food advertising on TV were banned, significant reductions in the prevalence of childhood obesity are possible.” (Veerman et al. 2009)
  • What is at stake falls to be much more complex than the sole Freedom of Speech invoked for the advertiser
  • liberty of non-reception
  • would mean to guaranty every citizen the right to choose where and when he wants to access the advertising information
  • Change in the industrial and commercial paradigm
  • Economy of contribution and peer production
  • An economy of contribution means that users of a service are contributing to the production of these services.
  • example
  • is open-source software that are contributively build by potentially hundreds of developers organized in communities
  • minimize the gap between the producer and consumer
  • blur the frontier between professionals and amateurs
  • The Copernican revolution of the Vendor Relationship Management paradigm
  • change in the commercial paradigm, described as an Intention Economy i.e. the opposite of the Attention Economy
  • consumers are charged to express and discuss their intention
  • with businesses rather than the usual paradigm in which businesses where fighting for a piece of canalized motivation
  • Implementing such a system would nevertheless imply that marketing departments dispose of a system in which they could value their supplies and where they could be easily found by customers. Doc Searls promotes his answer to this issue: the Vendor Relationship Management system.
  • the belief that free customers are more valuable than captive ones — to themselves, to vendors, and to the larger economy.
  • To be free
  • 1. Customers must enter relationships with vendors as independent actors.
  • 2. Customers must be the points of integration for their own data.
  • 3. Customers must have control of data they generate and gather. This means they must be able to share data selectively and voluntarily.
  • 4. Customers must be able to assert their own terms of engagement.
  • 5. Customers must be free to express their demands and intentions outside of any one company’s control.
  • This is a profoundly game-changing approach
  • big data that is the rush for consumers’ information potentially leading to the same dead-end of attention destruction and affective saturation than the former offline paradigm
  • VRM system working as a marketplace
  • the goal of marketing should be to increase the likelihood and frequency of free and informed transactions in the marketplace
  • less imperfect and less biased information in a cultural context overvaluing transparency, and a bigger atomicity due to the hereafter introduced trend for re-localized peer production.
  • 3.2.2.3 VRM and externalization of the socialization process
  • Promoting the end of advertisement
  • means to find a new way to make the information circulate, what was the primary goal of advertisement
  • Until there is no alternative to massive advertisement campaign for the information circulation, it is indeed hard to ask entrepreneurs and managers to get rid of those successors of propaganda: such a transition process necessarily imply adaptation costs from the producer and the consumer side, and possible competitive disadvantage against competitors still maximizing profit through advertisement means
  • But the internet transformation of the general organology offers new way to think information circuits and potentially constitute an opportunity to externalize the socialization process of products that is to empower citizen-consumers organized in communities
  • Empowering groups of citizen doesn’t annihilate the risks of mis-use or counterproductive interest-taker behaviors but a well-designed system of trust between peers could minimize this risk by creating a dependency to what social capital other peers give you, as it is happening in the sharing economy: the credibility of a contributive peer would be guaranteed through what the P2P Foundation calls Feedback systems and peer-police
  • a strong structuration of products characteristics, allowing customers to personalize their choices according to their desire and constraints: such a “VRM+” system
  • Marketing would then be the art of being as high as possible in this ranking, as it is happening in SEO for search engines, but in this context of criteria explosion, marketing would then be the disciple of listening to customers’ wishes and aspiration needing an attention, in order to kick in the production or to adapt the following series.
  • 3.2.2.4 Toward a possible equi-power
  • Such a system would tremendously re-configure the balance of power and tend toward a form of equi-power i.e. a social organization in which abuses of a “big” would be the potential object of a ranking sanction by the peers
  • self-regulative function
  • a form of economic Darwinism would let to conscious organization the right to curve their path toward a durable configuration in accordance with the social ecosystem.
  • the idea of equi-power is a form of homogenization of the social matter, in which the distortions in the balance of power would be compensated by the gathering of small forces sharing a common interest
  • Such a sanction systems, if successfully implemented, would make value-destructing businesses progressively decline and hopefully bankrupt,
  • long-term valuable strategic choice
  • long term satisfyingly high ranking
  • It would be utopic to think that the “being cool” marketing
  • would disappear, but marketers would have to make those two objectives compose together.
  • This social capital contagion is nevertheless a tool that would need to be controlled in its form of violence by extensive testings and iterations with forms of protections for the smallest peers, that is to say to keep this form of social violence to institutionalized, classic forms of businesses, clearly beyond the line of what should be acceptable in the global village.
  • the goal is here to create an artificial form of majority that is a self-censuring responsible behavior of corporations
sebastianklemm

Binance Charity - 0 views

  •  
    Perhaps, this is a possibility to either fundraise Crypto for direct implementations of a device at a community in need OR raise follow-up funding for the current design phase. Binance Charity "Fight-Hunger-Worldwide" campaign*: https://www.binance.charity/fight-hunger-worldwide Perhaps, "Greens for Good" can connect with this campaign by Binance Charity.
Tiberius Brastaviceanu

Free-Form Authority Models - P2P Foundation - 0 views

  • ‘authority models’in peer production, contrasts owner-centric authority models from free-form models
  • define the authority models at work in such projects. The models define access and the workflow, and whether there is any quality control.
  • the owner-centric model, entries can only be modified with the permission of a specific ‘owner’ who has to defend the integrity of his module.
  • ...11 more annotations...
  • The free-form model connotes more of a sense that all users are on the “same level," and that expertise will be universally recognized and deferred to.
  • the owner-centric authority model assumes the owner is the de facto expert in the topic at hand
  • In the case of the Wikipedia, the adherents of the owner-centric model, active in the pre-Wikipedia "Nupedia" model, lost out, and presumable, the success of Wikipedia has proven them wrong
  • dominance of difficult people, trolls, and their enablers
  • Far too much credence and respect accorded to people who in other Internet contexts would be labelled "trolls."
  • Wikipedia has, to its credit, done something about the most serious trolling and other kinds of abuse: there is an Arbitration Committee that provides a process whereby the most disruptive users of Wikipedia can be ejected from the project. But there are myriad abuses and problems that never make it to mediation, let alone arbitration.
  • most people working on Wikipedia--the constant fighting can be so off-putting as to drive them away
  • any person who can and wants to work politely with well-meaning
  • root problem: anti-elitism, or lack of respect for expertise.
  • Wikipedia lacks the habit or tradition of respect for expertise
  • nearly everyone with much expertise but little patience will avoid editing Wikipedia
  •  
    from p2p foundation 
Kurt Laitner

Crowding Out - P2P Foundation - 1 views

  • The curve indicates that while workers will initially chose to work more when paid more per hour, there is a point after which rational workers will choose to work less
    • Kurt Laitner
       
      in other words, people are financially motivated until they are financially secure, then other motivations come in
  • "leaders" elsewhere will come and become your low-paid employees
  • At that point, the leaders are no longer leaders of a community, and they turn out to be suckers after all, working for pittance, comparatively speaking
    • Kurt Laitner
       
      so part of the dynamic is that everyone is paid fairly, if not there is the feeling of exploitation
  • ...36 more annotations...
  • under certain structural conditions non-price-based production is extraordinarily robust
    • Kurt Laitner
       
      which are... abundance?
  • There is, in fact, a massive amount of research that supports the idea that when you pay people to do something for you, they stop enjoying it, and distrust their own motivations. The mysterious something that goes away, and that “Factor X” even has a name: intrinsic motivation.
    • Kurt Laitner
       
      the real question though is why, and whether it is the paying them that is the problem, or perhaps how that is determined, and who else gets what on what basis..  if you have to have them question the fairness of the situation, they will likely check out
  • giving rewards to customers can actually undermine a company’s relationship with them
  • It just is not so easy to assume that because people behave productively in one framework (the social process of peer production that is Wikipedia, free and open source software, or Digg), that you can take the same exact behavior, with the same exact set of people, and harness them to your goals by attaching a price to what previously they were doing in a social process.
  • Extrinsic rewards suggest that there is actually an instrumental relationship at work, that you do the activity in order to get something else
  • If you pay me for it, it must be work
    • Kurt Laitner
       
      only because a dichotomy of work and play exists in western culture
  • It’s what we would call a robust effect. It shows up in many contexts. And there’s been considerable testing to try to find out exactly why it works. A major school of thought is that there is an “Overjustification Effect.” (http://kozinets.net/archives/133)
    • Kurt Laitner
       
      yes, why is key
  • interesting examples of an effect called crowding
  • Offering financial rewards for contributions to online communities basically means mixing external and intrinsic motivation.
  • A good example is children who are paid by their parents for mowing the family lawn. Once they expect to receive money for that task, they are only willing to do it again if they indeed receive monetary compensation. The induced unwillingness to do anything for free may also extend to other household chores.
  • Once ‘gold-stars’ were introduced as a symbolic reward for a certain amount of time spent practicing the instrument, the girl lost all interest in trying new, difficult pieces. Instead of aiming at improving her skills, her goal shifted towards spending time playing well-learned, easy pieces in order to receive the award (Deci with Flaste 1995)
    • Kurt Laitner
       
      this is a more troubling example, as playing the harder pieces is also practicing - I would take this as a more complex mechanism at work - perhaps the reinterpretation by the girl that all playing was considered equal, due to the pricing mechanism, in which case the proximal solution would be to pay more for more complex pieces, or for levels of achievement - the question remains of why the extrinsic reward was introduced in the first place (unwillingness to practice as much as her parents wanted?) - which would indicate intrinsic motivation was insufficient in this case
  • Suddenly, she managed to follow the prescription, as her own (intrinsic) motivation was recognized and thereby reinforced.
    • Kurt Laitner
       
      or perhaps the key was to help her fit the medication into her day, which she was having trouble with...
  • The introduction of a monetary fine transforms the relationship between parents and teachers from a non-monetary into a monetary one
    • Kurt Laitner
       
      absolutely, in some sense the guilt of being late is replaced by a rationalization that you are paying them - it is still a rationalization, and parents in this case need to be reminded that staff have lives too to reinforce the moral suasion
  • "The effects of external interventions on intrinsic motivation have been attributed to two psychological processes: (a) Impaired self-determination. When individuals perceive an external intervention to reduce their self-determination, they substitute intrinsic motivation by extrinsic control. Following Rotter (1966), the locus of control shifts from the inside to the outside of the person affected. Individuals who are forced to behave in a specific way by outside intervention, feel overjustified if they maintained their intrinsic motivation. (b) Impaired self-esteem. When an intervention from outside carries the notion that the actor's motivation is not acknowledged, his or her intrinsic motivation is effectively rejected. The person affected feels that his or her involvement and competence is not appreciated which debases its value. An intrinsically motivated person is taken away the chance to display his or her own interest and involvement in an activity when someone else offers a reward, or commands, to undertake it. As a result of impaired self-esteem, individuals reduce effort.
    • Kurt Laitner
       
      these are finally very useful - so from (a) as long as self determination is maintained (actively) extrinsic reward should not shut down intrinsic motivation AND (b) so long as motivations are recognized and reward dimensions OTHER THAN financial continue to operate, extrinsic reward should not affect intrinsic motivation
  • External interventions crowd-out intrinsic motivation if the individuals affected perceive them to be controlling
    • Kurt Laitner
       
      emphasis on "if" and replacing that with "in so far as"
  • External interventions crowd-in intrinsic motivation if the individuals concerned perceive it as supportive
    • Kurt Laitner
       
      interesting footnote
  • In that case, self-esteem is fostered, and individuals feel that they are given more freedom to act, thus enlarging self-determination
    • Kurt Laitner
       
      so effectively a system needs to ensure it is acting on all dimensions of reward, or at least those most important to the particular participant, ego (pride, recognition, guilt reduction, feeling needed, being helpful, etc), money (sustenance, beyond which it is less potent), meaning/purpose etc.  If one ran experiments controlling for financial self sufficiency, then providing appreciation and recognition as well as the introduced financial reward, they might yield different results
  • cultural categories that oppose marketplace modes of behavior (or “market logics”) with the more family-like modes of behavior of caring and sharing that we observe in close-knit communities (”community logics”)
    • Kurt Laitner
       
      are these learned or intrinsic?
  • this is labor, this is work, just do it.
    • Kurt Laitner
       
      except that this cultural meme is already a bias, not a fact
  • When communal logics are in effect, all sorts of norms of reciprocity, sacrifice, and gift-giving come into play: this is cool, this is right, this is fun
    • Kurt Laitner
       
      true, and part of our challenge then is to remove this dichotomy
  • So think about paying a kid to clean up their room, paying parishioners to go to church, paying people in a neighborhood to attend a town hall meeting, paying people to come out and vote. All these examples seem a little strange or forced. Why? Because they mix and match the communal with the market-oriented.
    • Kurt Laitner
       
      and perhaps the problem is simply the conversion to money, rather than simply tracking these activities themselves (went to church 50 times this year!, helped 50 orphans get families!) (the latter being more recognition than reward
  • Payment as disincentive. In his interesting book Freakonomics, economist Steven Levitt describes some counterintuitive facts about payment. One of the most interesting is that charging people who do the wrong thing often causes them to do it more, and paying people to do the right thing causes them to do it less.
    • Kurt Laitner
       
      and tracking them causes them to conform to cultural expectations
  • You direct people _away_ from any noble purpose you have, and instead towards grubbing for dollars
    • Kurt Laitner
       
      and we are left with the challenge, how to work to purpose but still have our scarce goods needs sufficiently provided for?  it has to be for love AND money
  • When people work for a noble purpose, they are told that their work is highly valued. When people work for $0.75/hour, they are told that their work is very low-valued
    • Kurt Laitner
       
      so pay them highly for highly valued labour, and don't forget to recognize them as well... no?
  • you're going to have to fight your way through labour laws and tax issues all the way to bankruptcy
    • Kurt Laitner
       
      this is a non argument, these are just interacting but separate problems, use ether or bitcoin, change legislation, what have you
  • Market economics. If you have open content, I can copy your content to another wiki, not pay people, and still make money. So by paying contributors, you're pricing yourself out of the market.
    • Kurt Laitner
       
      exactly, so use commonsource, they can use it all they want, but they have to flow through benefit (provide attribution, recognition, and any financial reward must be split fairly)
  • You don't have to pay people to do what they want to do anyways. The labour cost for leisure activities is $0. And nobody is going to work on a wiki doing things they don't want to do.
    • Kurt Laitner
       
      wow, exploitative in the extreme - no one can afford to do work for free, it cuts into paid work, family time etc.  if they are passionate about something they will do it for free if they cannot get permission to do it for sustenance, but they still need to sustain themselves, and they are making opportunity cost sacrifices, and if you are in turn making money off of this you are an asshole.. go ahead look in the mirror and say "I am an asshole"
  • No fair system. There's simply no fair, automated and auditable way to divvy up the money
    • Kurt Laitner
       
      this is an utter cop out - figure out what is close enough to fair and iterate forward to improve it, wow
  • too complicated to do automatically. But if you have a subjective system -- have a human being evaluate contributions to an article and portion out payments -- it will be subject to constant challenges, endless debates, and a lot of community frustration.
    • Kurt Laitner
       
      yes to the human evaluation part, but "it's too complicated" is disingenuous at the least
  • Gaming the system. People are really smart. If there's money to be made, they'll figure out how to game your payment system to get more money than they actually deserve
    • Kurt Laitner
       
      yes indeed, so get your metrics right, and be prepared to adjust them as they are gamed - and ultimately, as financial penalties are to BP, even if some people game the system, can we better the gaming of the capitalist system.. it's a low bar I know
  • They'll be trying to get as much money out of you as possible, and you'll be trying to give as little as you can to them
    • Kurt Laitner
       
      it doesn't have to be this way, unless you think that way already
  • If you can't convince people that working on your project is worth their unpaid time, then there's probably something wrong with your project.
    • Kurt Laitner
       
      wow, talk about entrepreneurial taker attitude rationalization
  • People are going to be able to sense that -- it's going to look like a cover-up, something sleazy
    • Kurt Laitner
       
      and getting paid for others free work isn't sleazy, somehow...?
  • Donate.
    • Kurt Laitner
       
      better yet, give yourself a reasonable salary, and give the rest away
  • Thank-you gifts
    • Kurt Laitner
       
      cynical.. here have a shiny bobble you idiot
  • Pay bounties
    • Kurt Laitner
       
      good way to get people to compete ineffectively instead of cooperating on a solution, the lottery mechanism is evil
  •  
    while good issue are brought up in this article, the solutions offered are myopic and the explanations of the observed effects not satisfying
sebastianklemm

Crypto4Good - 2 views

  •  
    Crypto4Good is a French NGO organizing charity events supported by the French-speaking crypto community. Best Practice: During a 24 hours live event by Crypto4Good + Binance Charity on 19 June 2021, two professional trading teams - Kryll.io & Diabolo.io - leveraged an experimental fund that was collected throughout the French crypto community in the weeks before the event. The two trading teams competed to make the most out of this fund within 24 hours of trading. Finally, both the money fundraised as well as the money sucessfully traded by Kryll.io & Diabolo.io will be given to NGOs in France. In the next weeks the event teams will travel to 5 cities in France: Lille, Paris, Lyon, Nantes, Toulouse, and use all of the donations collected and the money traded to buy as much food and basic necessities as possible. All these products will be donated to social services: https://www.binance.charity/fight-hunger-worldwide
Kurt Laitner

Forget the Foundations - In These Times - 0 views

  • Their “actions” didn’t involve writing grant proposals, discussing their concerns with a board of directors or contacting state agencies. They tested water samples themselves, and, in 1979, produced a study revealing high levels of radioactive contamination, a high percentage of pregnancies complicated by excessive bleeding or terminated in abortion and large numbers of children born with birth defects. Despite their work, the Centers for Disease Control and Indian Health Services discredited the study, and WARN wasn’t vindicated until the South Dakota School of Mines substantiated their claims that same year.
  • But unlike Erin Brockovich, this tale of local activists fighting against faceless institutions doesn’t have a happy ending: The Nuclear Regulatory Commission simply raised the level of “acceptable contamination,” and Indian Health Services started providing bottled water in one area. Congress authorized a new water pipeline to the reservation in 2002–only to have the funding diverted by the financial demands of the wars in Iraq and Afghanistan.
  • who defer responsibility onto do-nothing organizations, only later to complain about their lack of agency
  • ...12 more annotations...
  • that foundations perpetuate First World interests and free-market capitalism, thus preserving many of the problems radical activists wish to eradicate, such as the unregulated concentration of wealth.
  • Foundations were created in the early 20th century by multimillionaire robber barons, such as John D. Rockefeller and Andrew Carnegie, to evade corporate and estate taxes.
  • foundations divert money away from the collective tax base
  • who are more interested in supporting milquetoast reformers than social-justice organizations
  • federal and state funding for education and healthcare has shrunk
  • This is a culture of noblesse oblige, Ahn writes, where the “privileged are obliged to help those less fortunate, without examining how that wealth was created or the dangerous implications of conceding such power to the wealthy.”
  • is the power those with money wield over community leaders.
  • consequently realigning their interests (i.e., maintaining their jobs) with maintaining the system
  • This allegiance keeps community leaders from challenging the root causes of social inequities–the social-change work–at the same time that they pedal to keep up by providing for the needs of individuals devastated by institutional exploitation.
  • Kivel concedes this is valuable work, but points out the inherent injustice of this paradigm: “When temporary shelter becomes a substitute for permanent housing, emergency food a substitute for a decent job … we have shifted our attention from the redistribution of wealth to the temporary provision of social services to keep people alive.”
  • University of Southern California Professor Ruth Wilson Gilmore urges contemporary grassroots activists to stop seeking a “pure way of doing things.” “Many are looking for an organizational structure and a resource capability that will somehow be impervious to co-optation,”
  • transitioning from foundation support to a volunteer collective reliant solely on grassroots dollars
Kurt Laitner

Leveling the Playing Field for Worker Cooperatives - 0 views

  •  
    I think SENSORICA had looked at working with Gov of Quebec or the feds to blend welfare / EI / new immigrants into an OVN model
1 - 7 of 7
Showing 20 items per page