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So what replaces competition—what drives growth today? We already know the answer: the kind of innovation that comes from collaboration, not competition.

How do you encourage the invention of something entirely new that serves both the profit motive and provides social benefit—even without access to Jeff Immelt’s special fund? You “build a lifeboat,” says Chris. Create a protected space, permission, and some funding “for the people who believe in the new thing and just can’t help themselves but to follow that belief.”

At the individual level, “that’s what they pay me to do,” is not enough of a reason to do something, argues Chris. “If you could, as a leader at any level, say ‘I’m only going to do things I believe in’ and if you can’t find work that overlaps with that, then ‘I’m in the wrong place.’” That’s a non-trivial moral stance—there just aren’t that many jobs out there that match up personal beliefs and values to everyday work. There is a way beyond this conundrum (though it’s not for the faint of heart), says Chris, “standing on the sun, it’s worth remembering that jobs are a relatively new phenomenon. Before there were large industrial organizations, everybody was an entrepreneur. And what we’re going to return to is a form of people finding their own work.”