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Tiberius Brastaviceanu

Permaculture Principles | Design Principles - 1 views

permacultureprinciples.com/principles_business.php

permaculture principles design business resilience paper

shared by Tiberius Brastaviceanu on 07 Sep 11 - Cached
  • how the principles of permaculture might apply to business.
  • The shift will be from merely prioritising output to thinking more widely.
  • how to build resilience for business
  • ...64 more annotations...
  • observation
  • A post-peak world will depend on detailed observation and good design rather than energy-intensive solutions.
  • not rely on weather forecasts but to learn to read the clouds,
  • “instead of researching the market, be the market”
  • businesses should be out there observing.
  • larger businesses tend to rely more on surveys and on second-hand information.
  • direct contact with customers.
  • move our idea of ‘capital’ from what we have in the bank, to the resources we have around us
  • not running a business on a constant high speed cash throughput with little or no capital reserves
  • lack of resilience in the just-in-time supply approach
  • a shift to storages of parts and materials, as well as the need to financially not be so dependent on debt financing
  • work slower with more financial reserves and take less risks, not building beyond what the company’s financial resources can support.
  • either to not borrow any money at all, or to borrow so much money that you can’t fail, being bigger than the people you borrow money from, so they have a vested interest in your succeeding!
  • energy efficient
  • long term
  • Looking to make buildings as autonomous as possible in a world entering energy descent is critical
  • see things that are flowing past and through the business that others don’t see as being a resource and having no monetary value as being valuable.
  • any intervention we make in a system, any changes we make or elements we introduce ought to be productive
  • This is instinctive to businesses
  • Obtain a Yield, in this context, is out of balance
  • much of business
  • have taken this to extremes
  • A well-designed system using permaculture principles should be able to self-regulate, and require the minimum of intervention and maintenance, like a woodland ecosystem, which requires no weeding, fertiliser or pest control.
  • moving from “we’re just obeying the law” to being proactive, acting before you get hit over the head with regulation and other vulnerabilities.
  • be able to put a foot on the break, not just going hell for leather on profit maximisation.
  • apply applied restraint, avoiding excessive, overfast growth that hasn’t been consolidated
  • looking for the negative feedbacks, from customers and from the environment in general
  • We need to increase the tightness of feedbacks.
  • Where nature can perform particular functions
  • we should utilise these attributes, rather than thinking we can replace them
  • Where nature can take some work off our hands we should let it.
  • a shift towards renewable resources
  • The emerging opportunities for businesses are things that are renewable. Renewable energy sources are the ones that will ensure a business’s stability in the long run. We can also broaden the concept of renewable resources to include things like goodwill and trust, things which a business can rebuild with good husbandry. Most business doesn’t just depend on law and competition, trust is at the heart of much business and it is very much a renewable resource.
  • The concept of waste is essentially a reflection of poor design. Every output from one system could become the input to another system. We need to think cyclically rather than in linear systems.
  • looking at our work from a range of perspectives
  • wider context
  • keep a clearer sense of the wider canvas on which we are painting, and the forces that affect what we are doing.
  • being strategic is important too
  • ask how is what we are doing part of a bigger picture, the move away from globalisation and towards the local, taking steps back from the everyday.
  • This can be done firstly by allowing space for Devil’s advocates, for black sheep, for hearing the voices of those outside of the dominant culture of the organisation and secondly by looking from a holistic perspective of how things interconnect, rather than just relying on experts who are embedded in detail. It emphasises the need to value the generalist, to give value to holistic thinkers.
  • allowing people to imagine different possibilities.
  • scenario planning
  • Permaculture has been described as the science of maximising beneficial relationships.
  • Solutions are to be found in integrated holistic solutions rather than increased specialisation and compartmentalisation
  • The challenge here is to move to seeing business as being part of the geographical community, as being rooted in place, rather than just part of a globalised community. At the moment for many larger businesses, the local is something one pays lip-service to as a source of good PR, something one is passing through, rather than actually being an integral part of the community.
  • This is a profound structural challenge for large organisations. Part of the resilience of the organisation comes from the degree of lateral integration. Resilience is in all solutions, it is the characteristic of ecological systems. If we apply these principles, resilience is one of the emergent properties
  • the notion that big is best needs to be challenged
  • new opportunities are very hard to understand and exploit from a macro level perspective, and are much better done from small scale perspective. It is here that the idea of appropriateness of scale becomes key.
  • more diverse systems have much more inbuilt resilience
  • have a diversity of small businesses, local currencies, food sources, energy sources and so on than if they are just dependent on centralised systems, globalisation’s version of monoculture.
  • not having all your eggs in one basket.
  • In the short term this kind of diversification could reduce profits, but in the longer term it will be more secure
  • this is about the reverse of specialisation, about having a mixed portfolio, and presents a big culture change for businesses.
  • it is a good strategy for business to keep a diverse portfolio of what sustains the business, keep some things that appear to be peripheral. They may not at this stage appear to be a serious part of how the business is run, but in this new world they will increasingly become so
  • ‘edge’
  • the point where two ecosystems meet is often more productive than either of those systems on their own.
  • overlap systems where possible so as to maximise their potential.
  • recognising that innovation doesn’t come from the centre but from fringe thinkers.
  • giving status to the marginal
  • It is important that the business has as many fingers in as many pies as possible, as many interfaces, and recognises that every person working for the business represents it in the community.
  • Natural systems are constantly in flux, evolving and growing.
  • Remaining observant of the changes around you, and not fixing onto the idea that anything around you is fixed or permanent will help too.
  • be flexible, lean and adaptable
  • A healthy approach is to start with no complete plan, to allow the process to be emergent. This is not a time when we can work to a rigid plan as conditions will change so fast. Organisations will need to stay on their toes, without rigid management.
Tiberius Brastaviceanu

POWER-CURVE SOCIETY: The Future of Innovation, Opportunity and Social Equity in the Eme... - 1 views

www.aspeninstitute.org/...tion-opportunity-social-equity

book paper value networks

shared by Tiberius Brastaviceanu on 17 Oct 13 - No Cached
  • how technological innovation is restructuring productivity and the social and economic impact resulting from these changes
  • concern about the technological displacement of jobs, stagnant middle class income, and wealth disparities in an emerging "winner-take-all" economy
  • personal data ecosystems that could potentially unlock a revolutionary wave of individual economic empowerment
  • ...70 more annotations...
  • the bell curve described the wealth and income distribution of American society
  • As the technology boom of the 1990s increased productivity, many assumed that the rising water level of the economy was raising all those middle class boats. But a different phenomenon has also occurred. The wealthy have gained substantially over the past two decades while the middle class has remained stagnant in real income, and the poor are simply poorer.
  • America is turning into a power-curve society: one where there are a relative few at the top and a gradually declining curve with a long tail of relatively poorer people.
  • For the first time since the end of World War II, the middle class is apparently doing worse, not better, than previous generations.
  • an alarming trend
  • What is the role of technology in these developments?
  • a sweeping look at the relationship between innovation and productivity
  • New Economy of Personal Information
  • Power-Curve Society
  • the future of jobs
  • the report covers the social, policy and leadership implications of the “Power-Curve Society,”
  • World Wide Web
  • as businesses struggle to come to terms with this revolution, a new set of structural innovations is washing over businesses, organizations and government, forcing near-constant adaptation and change. It is no exaggeration to say that the explosion of innovative technologies and their dense interconnections is inventing a new kind of economy.
  • the new technologies are clearly driving economic growth and higher productivity, the distribution of these benefits is skewed in worrisome ways.
  • the networked economy seems to be producing a “power-curve” distribution, sometimes known as a “winner-take-all” economy
  • Economic and social insecurity is widespread.
  • major component of this new economy, Big Data, and the coming personal data revolution fomenting beneath it that seeks to put individuals, and not companies or governments, at the forefront. Companies in the power-curve economy rely heavily on big databases of personal information to improve their marketing, product design, and corporate strategies. The unanswered question is whether the multiplying reservoirs of personal data will be used to benefit individuals as consumers and citizens, or whether large Internet companies will control and monetize Big Data for their private gain.
  • Why are winner-take-all dynamics so powerful?
  • appear to be eroding the economic security of the middle class
  • A special concern is whether information and communications technologies are actually eliminating more jobs than they are creating—and in what countries and occupations.
  • How is the power-curve economy opening up opportunities or shutting them down?
  • Is it polarizing income and wealth distributions? How is it changing the nature of work and traditional organizations and altering family and personal life?
  • many observers fear a wave of social and political disruption if a society’s basic commitments to fairness, individual opportunity and democratic values cannot be honored
  • what role government should play in balancing these sometimes-conflicting priorities. How might educational policies, research and development, and immigration policies need to be altered?
  • The Innovation Economy
  • Conventional economics says that progress comes from new infusions of capital, whether financial, physical or human. But those are not necessarily the things that drive innovation
  • What drives innovation are new tools and then the use of those new tools in new ways.”
  • at least 50 percent of the acceleration of productivity over these years has been due to ICT
  • economists have developed a number of proxy metrics for innovation, such as research and development expenditures.
  • Atkinson believes that economists both underestimate and overestimate the scale and scope of innovation.
  • Calculating the magnitude of innovation is also difficult because many innovations now require less capital than they did previously.
  • Others scholars
  • see innovation as going in cycles, not steady trajectories.
  • A conventional approach is to see innovation as a linear, exponential phenomenon
  • leads to gross errors
  • Atkinson
  • believes that technological innovation follows the path of an “S-curve,” with a gradual increase accelerating to a rapid, steep increase, before it levels out at a higher level. One implication of this pattern, he said, is that “you maximize the ability to improve technology as it becomes more diffused.” This helps explain why it can take several decades to unlock the full productive potential of an innovation.
  • innovation keeps getting harder. It was pretty easy to invent stuff in your garage back in 1895. But the technical and scientific challenges today are huge.”
  • costs of innovation have plummeted, making it far easier and cheaper for more people to launch their own startup businesses and pursue their unconventional ideas
  • innovation costs are plummeting
  • Atkinson conceded such cost-efficiencies, but wonders if “the real question is that problems are getting more complicated more quickly than the solutions that might enable them.
  • we may need to parse the different stages of innovation: “The cost of innovation generally hasn’t dropped,” he argued. “What has become less expensive is the replication and diffusion of innovation.”
  • what is meant by “innovation,”
  • “invention plus implementation.”
  • A lot of barriers to innovation can be found in the lack of financing, organizational support systems, regulation and public policies.
  • 90 percent of innovation costs involve organizational capital,”
  • there is a serious mismatch between the pace of innovation unleashed by Moore’s Law and our institutional and social capacity to adapt.
  • This raises the question of whether old institutions can adapt—or whether innovation will therefore arise through other channels entirely. “Existing institutions are often run by followers of conventional wisdom,”
  • The best way to identify new sources of innovation, as Arizona State University President Michael Crow has advised, is to “go to the edge and ignore the center.”
  • Paradoxically, one of the most potent barriers to innovation is the accelerating pace of innovation itself.
  • Institutions and social practice cannot keep up with the constant waves of new technologies
  • “We are moving into an era of constant instability,”
  • “and the half-life of a skill today is about five years.”
  • Part of the problem, he continued, is that our economy is based on “push-based models” in which we try to build systems for scalable efficiencies, which in turn demands predictability.
  • The real challenge is how to achieve radical institutional innovations that prepare us to live in periods of constant two- or three-year cycles of change. We have to be able to pick up new ideas all the time.”
  • pace of innovation is a major story in our economy today.
  • The App Economy consists of a core company that creates and maintains a platform (such as Blackberry, Facebook or the iPhone), which in turn spawns an ecosystem of big and small companies that produce apps and/or mobile devices for that platform
  • tied this success back to the open, innovative infrastructure and competition in the U.S. for mobile devices
  • standard
  • The App Economy illustrates the rapid, fluid speed of innovation in a networked environment
  • crowdsourcing model
  • winning submissions are
  • globally distributed in an absolute sense
  • problem-solving is a global, Long Tail phenomenon
  • As a technical matter, then, many of the legacy barriers to innovation are falling.
  • small businesses are becoming more comfortable using such systems to improve their marketing and lower their costs; and, vast new pools of personal data are becoming extremely useful in sharpening business strategies and marketing.
  • Another great boost to innovation in some business sectors is the ability to forge ahead without advance permission or regulation,
  • “In bio-fabs, for example, it’s not the cost of innovation that is high, it’s the cost of regulation,”
  • This notion of “permissionless innovation” is crucial,
  • “In Europe and China, the law holds that unless something is explicitly permitted, it is prohibited. But in the U.S., where common law rather than Continental law prevails, it’s the opposite
Tiberius Brastaviceanu

The New Normal in Funding University Science | Issues in Science and Technology - 1 views

issues.org/...-in-funding-university-science

open science paper

shared by Tiberius Brastaviceanu on 07 Aug 14 - No Cached
  • Government funding for academic research will remain limited, and competition for grants will remain high. Broad adjustments will be needed
  • he sequester simply makes acute a chronic condition that has been getting worse for years.
  • the federal budget sequester
  • ...72 more annotations...
  • systemic problems that arise from the R&D funding system and incentive structure that the federal government put in place after World War II
  • Researchers across the country encounter increasingly fierce competition for money.
  • unding rates in many National Institutes of Health (NIH) and National Science Foundation (NSF) programs are now at historical lows, declining from more than 30% before 2001 to 20% or even less in 2011
  • even the most prominent scientists will find it difficult to maintain funding for their laboratories, and young scientists seeking their first grant may become so overwhelmed that individuals of great promise will be driven from the field
  • anxiety and frustration
  • The growth of the scientific enterprise on university campuses during the past 60 years is not sustainable and has now reached a tipping point at which old models no longer work
  • Origins of the crisis
  • ederal funding agencies must work with universities to ensure that new models of funding do not stymie the progress of science in the United States
  • The demand for research money greatly exceeds the supply
  • the demand for research funding has gone up
  • The deeper sources of the problem lie in the incentive structure of the modern research university, the aspirations of scientists trained by those universities, and the aspirations of less research-intensive universities and colleges across the nation
  • competitive grants system
  • if a university wants to attract a significant amount of sponsored research money, it needs doctoral programs in the relevant fields and faculty members who are dedicated to both winning grants and training students
  • The production of science and engineering doctorates has grown apace
  • Even though not all doctorate recipients become university faculty, the size of the science and engineering faculty at U.S. universities has grown substantially
  • proposal pressure goes up
  • These strategies make sense for any individual university, but will fail collectively unless federal funding for R&D grows robustly enough to keep up with demand.
  • At the very time that universities were enjoying rapidly growing budgets, and creating modes of operation that assumed such largess was the new normal, Price warned that it would all soon come to a halt
  • the human and financial resources invested in science had been increasing much faster than the populations and economies of those regions
  • growth in the scientific enterprise would have to slow down at some point, growing no more than the population or the economy.
  • Dead-end solutions
  • studies sounded an alarm about the potential decline in U.S. global leadership in science and technology and the grave implications of that decline for economic growth and national security
  • Although we are not opposed to increasing federal funding for research, we are not optimistic that it will happen at anywhere near the rate the Academies seek, nor do we think it will have a large impact on funding rates
  • universities should not expect any radical increases in domestic R&D budgets, and most likely not in defense R&D budgets either, unless the discretionary budgets themselves grow rapidly. Those budgets are under pressure from political groups that want to shrink government spending and from the growth of spending in mandatory programs
  • The basic point is that the growth of the economy will drive increases in federal R&D spending, and any attempt to provide rapid or sustained increases beyond that growth will require taking money from other programs.
  • The demand for research money cannot grow faster than the economy forever and the growth curve for research money flattened out long ago.
  • Path out of crisis
  • The goal cannot be to convince the government to invest a higher proportion of its discretionary spending in research
  • Getting more is not in the cards, and some observers think the scientific community will be lucky to keep what it has
  • The potential to take advantage of the infrastructure and talent on university campuses may be a win-win situation for businesses and institutions of higher education.
  • Why should universities and colleges continue to support scientific research, knowing that the financial benefits are diminishing?
  • esearch culture
  • attract good students and faculty as well as raise their prestige
  • mission to expand the boundaries of human knowledge
  • faculty members are committed to their scholarship and will press on with their research programs even when external dollars are scarce
  • training
  • take place in
  • research laboratories
  • it is critical to have active research laboratories, not only in elite public and private research institutions, but in non-flagship public universities, a diverse set of private universities, and four-year colleges
  • How then do increasingly beleaguered institutions of higher education support the research efforts of the faculty, given the reality that federal grants are going to be few and far between for the majority of faculty members? What are the practical steps institutions can take?
  • change the current model of providing large startup packages when a faculty member is hired and then leaving it up to the faculty member to obtain funding for the remainder of his or her career
  • universities invest less in new faculty members and spread their internal research dollars across faculty members at all stages of their careers, from early to late.
    • Tiberius Brastaviceanu
      Tiberius Brastaviceanu on 07 Aug 14
       
      Sharing of resources, see SENSORICA's NRP
  • national conversation about changes in startup packages and by careful consultations with prospective faculty hires about long-term support of their research efforts
  • Many prospective hires may find smaller startup packages palatable, if they can be convinced that the smaller packages are coupled with an institutional commitment to ongoing research support and more reasonable expectations about winning grants.
  • Smaller startup packages mean that in many situations, new faculty members will not be able to establish a functioning stand-alone laboratory. Thus, space and equipment will need to be shared to a greater extent than has been true in the past.
  • construction of open laboratory spaces and the strategic development of well-equipped research centers capable of efficiently servicing the needs of an array of researchers
  • phaseout of the individual laboratory
  • enhanced opportunities for communication and networking among faculty members and their students
  • Collaborative proposals and the assembly of research teams that focus on more complex problems can arise relatively naturally as interactions among researchers are facilitated by proximity and the absence of walls between laboratories.
  • An increased emphasis on team research
  • investments in the research enterprise
  • can be directed at projects that have good buy-in from the faculty
  • learn how to work both as part of a team and independently
  • Involvement in multiple projects should be encouraged
  • The more likely trajectory of a junior faculty member will evolve from contributing team member to increasing leadership responsibilities to team leader
  • nternal evaluations of contributions and potential will become more important in tenure and promotion decisions.
    • Tiberius Brastaviceanu
      Tiberius Brastaviceanu on 07 Aug 14
       
      Need value accounting system
  • relationships with foundations, donors, state agencies, and private business will become increasingly important in the funding game
  • The opportunities to form partnerships with business are especially intriguing
    • Tiberius Brastaviceanu
      Tiberius Brastaviceanu on 07 Aug 14
       
      The problem is to change the model and go open source, because IP stifles other processes that might benefit Universities!!!
  • Further complicating university collaborations with business is that past examples of such partnerships have not always been easy or free of controversy.
  • some faculty members worried about firms dictating the research priorities of the university, pulling graduate students into proprietary research (which could limit what they could publish), and generally tugging the relevant faculty in multiple directions.
  • developed rules and guidelines to control them
  • University faculty and businesspeople often do not understand each other’s cultures, needs, and constraints, and such gaps can lead to more mundane problems in university/industry relations, not least of which are organizational demands and institutional cultures
    • Tiberius Brastaviceanu
      Tiberius Brastaviceanu on 07 Aug 14
       
      Needs for mechanisms to govern, coordinate, structure an ecosystem -See SENSORICA's Open Alliance model
  • n addition to funding for research, universities can receive indirect benefits from such relationships. High-profile partnerships with businesses will underline the important role that universities can play in the economic development of a region.
  • Universities have to see firms as more than just deep pockets, and firms need to see universities as more than sources of cheap skilled labor.
  • foundations or other philanthropy
  • We do not believe that research proposed and supervised by individual principal investigators will disappear anytime soon. It is a research model that has proven to be remarkably successful and enduring
  • However, we believe that the most vibrant scientific communities on university and college campuses, and the ones most likely to thrive in the new reality of funding for the sciences, will be those that encourage the formation of research teams and are nimble with regard to funding sources, even as they leave room for traditional avenues of funding and research.
Kurt Laitner

The Link Economy and Creditright - Geeks Bearing Gifts - Medium - 3 views

medium.com/...y-and-creditright-95f938b503be

contributory value accounting dimVal *jeffjarvis creditright

shared by Kurt Laitner on 07 May 15 - No Cached
  • Online, content with no links has no value because it has no audience
  • News Commons used Repost as the basis of a content- and audience-sharing network among dozens of sites big and small in the state’s new ecosystem
  • Huffington Post and Twitter can get thousands of writers — including me — to make content for free because it brings us audience and attention.
  • ...25 more annotations...
  • Consider an alternative to syndication. I’ll call it reverse syndication. Instead of selling my content to you, what say I give it to you for free? Better yet, I pay you to publish it on your site. The condition: I get to put my ad on the content. I will pay you a share of what I earn from that ad based on how much audience you bring me.
  • That model values the creation of the audience
  • If content could travel with its business model attached, we could set it free to travel across the web, gathering recommendations and audience and value as it goes
  • She searched Google for “embeddable article” and up came Repost.us, already created by entrepreneur and technologist John Pettitt. Repost very cleverly allowed embeddable articles to travel with the creator’s own brand, advertising, analytics, and links.
  • First, he found that the overlap in audience between a creator’s and an embedder’s sites generally ran between 2 and 5 percent. That is to say, the embedders brought a mostly new audience to the creator’s content.
  • Instead, Pettitt found that click-through ran amazingly high: 5 to 7 percent — and these were highly qualified clicks of people who knew what they were going to get on the other side of a link
  • I call this creditright. We need a means to attach credit to content for those who contribute value to it so that each constituent has the opportunity to negotiate and extract value along the chain, so that each can gain permission to take part in the chain, and so that behaviors that benefit others in the chain can be rewarded and encouraged
    • Kurt Laitner
      Kurt Laitner on 07 May 15
       
      so *net basically, or OVN contributory value accounting
  • Each creator’s ads traveled with its content — though that wasn’t necessarily optimal, because an ad for a North Jersey hairdresser wouldn’t perform terribly well with South Jersey readers brought in through embedding.
  • key factor in its failure: Repost could find many sites willing and eager to make their content embeddable. It didn’t find enough sites to embed the content.
  • But the embedders got nothing aside from the free use of content — content that was just a link away anyway
  • Our ultimate problem in media is that we do not have sufficient technical and legal frameworks for alternate business models.
  • That formula was the key insight behind Google: that links to content are a signal of its value; thus, the more links to a page from sites that themselves have more links, the more useful, relevant, or valuable that content is likely to be
  • Silicon Valley’s: Those people are your fans who are bringing value to you by sending you audiences and by contributing their creativity, and you’d be wise to build your businesses around making it easier, not harder, for them to get and share your content when and how they want it.
  • And so, we came to agree that we need new technological and legal frameworks flexible enough to enable multiple models to support creativity.
  • Hollywood’s side: People who download our content without buying it or who remix it without our permission — and the platforms that facilitate these behaviors — are stealing from us and must be stopped and punished.
  • Imagine you are a songwriter. You hear a street poet and her words inspire you to write a song about her, quoting her in the piece. You go to a crowdfunding platform — Kickstarter, Indiegogo, or Patreon — to raise money for you to go into the studio and perform and distribute your song. Another songwriter comes along and remixes it, making a new version and also sampling from others’ songs. Both end up on YouTube and Soundcloud, on iTunes and Google Play. Audience members discover and share the songs. A particularly popular artist shares the remixed version on Twitter and Facebook and it explodes. A label has one of its stars record it. The star appears on TV performing it. A movie studio includes that song in a soundtrack. There are many constituents in that process: the subject, the songwriter, the patrons, the fans, the remixer, the distributor, the label, the star, the show, the studio, and the platforms. Each contributed value.
  • Each may want to recognize value — but not all will want cash. There are other currencies in play: The poet may want credit and fame; the songwriter may want to sell concert tickets; the patrons may want social capital for discovering and supporting a new artist; the remixer may want permission to remix; the platforms may want a cut of sales or of subscription revenue; the show may want audience and advertising; the studio will want a return on its investment and risk.
  • I’ve suggested they would be wiser to seek another currency from Google: data about the users, helping build better services for readers and advertisers and thus better businesses
  • We will need a way to attach metadata to content, recording and revealing its source and the contributions of others in the chain of continuing creation and distribution.
  • We need a marketplace to measure and value their contributions and a means to negotiate rewards and permissions
  • We need payment structures to handle multiple currencies: data as well as money
  • And we need a legal framework to allow the flexible exploration of new models, some of which we cannot yet imagine.
  • It took many more years for society to develop principles of free speech to balance the economic and political interests of those who would attempt to control a new tool of speech.
  • We must reimagine the business of media and news from the first penny, asking where value is created, who contributes to it, where it resides, and how to extract it
  • Thus, we need new measures of value
Tiberius Brastaviceanu

Business models for Open Hardware - 1 views

www.openp2pdesign.org/...iness-models-for-open-hardware

openp2pdesign business org open hardware models license IoPA

shared by Tiberius Brastaviceanu on 04 Jun 11 - No Cached
  • guidelines for the development and evaluation of licenses for Open Source Hardware
  • Open Hardware is “a term for tangible artifacts — machines, devices, or other physical things — whose design has been released to the public in such a way that anyone can make, modify, distribute, and use those things“.
  • Open Hardware is derivative: here a fork is the rule, not the exception.
  • ...35 more annotations...
  • hardware hacking community
  • overviews of Open Hardware can be found on Make Magazine’s Blog, MIT Technology Review, Computerworld, O’Reilly Radar.
  • Lists of existing Open Hardware projects can be found on the GOpen Hardware 2009 website, on the P2P Foundation website (here and here), on Make Magazine’s Blog, Open Innovation Projects and Open Knowledge Foundation.
  • 4 possible levels of Openness in Open Hardware projects,
  • by SparkFun Electronics (USA)
  • Open Interface
  • Open Design
  • Open Implementation
  • Arduino
  • most popular Open Hardware project
  • open-source electronics prototyping platform based on flexible, easy-to-use hardware and software
  • ommercially produced
  • Most of Arduino official boards are manufactured by SmartProjects in Italy.
  • Arduino brand name
  • Gravitech (USA).
  • starting point
  • Closed
  • ecosystem
  • community
  • mature and simple
  • Creative Commons license
  • produce
  • redesign
  • sell boards
  • you just have to credit the original Arduino group and use the same CC license
  • without paying a license fee or even ask permission
  • the name Arduino
  • is trademarked
  • cheap and durable enough
  • two different business model
  • sharing open hardware to sell expertise, knowledge and custom services and projects around it;
  • hardware is becoming a commodity
  • selling the hardware but trying to keep ahead of competition with better products
  • companies that are selling open source hardware
  • the open source hardware community to reach $ 1 billion by 2015
Tiberius Brastaviceanu

P2P Foundation » Blog Archive » Ethical Marketing in Age of Horizontal Social... - 0 views

blog.p2pfoundation.net/...31

marketing paper p2p

shared by Tiberius Brastaviceanu on 01 Nov 12 - No Cached
  • the development of marketing is sensible to its environment and is hence already self-limiting itself according to the previously mentioned legal and social framework
  • neuromarketing
  • explore new inner dynamics of marketing, new directions in the field of possibilities offered by the current organology and its articulations between techniques and social organization in order to influence and shape marketing as an associative force – in opposition to its current dissociative force – in the larger psychic, social and technic organology
  • ...70 more annotations...
  • find new ways of efficiency
  • arbitration between efficiency and care
  • a global thinking of the problem
  • Fighting the attention and desire resource shortage: stoping to use advertisement?
  • The question is rather here to think the moderation of the psychopower
  • empower transindividuation, i.e. to make sure that an economic activity creates more possibilities of individuation than it tend to destroy by attempting to capture attention and canalize motivation in a funnel. Empower transindividuation would imply to empowering actors of their own lifestyle, winning back the savoir-vivre prescribing production
  • Should marketing stop using psychopower?
  • marketing ethics guidelines
  • transactions are more likely to be morally defensible if both parties enter it freely and fully informed
  • the goal of marketing should be to increase the likelihood and frequency of free and informed transactions in the marketplace
  • putting freedom as a criteria of morality
  • the industrial use of pycho- and neuropower tend to fall under the category of barriers to freedom
  • neurotechniques – to capture the attention
  • psychotechniques – to attempt to create motivation
  • Most people think commercials are a small price to pay for these benefits
  • advertising
  • denying the schemes of addiction and the fact that we are becoming through the objects of attentions
  • right to avoid attention capture by advertising
  • progress made in cognitive sciences proving that
  • reward system being abnormally stimulated
  • Advertisements exploit
  • vulnerability and reinforce their overconsumption behaviors
  • “if food advertising on TV were banned, significant reductions in the prevalence of childhood obesity are possible.” (Veerman et al. 2009)
  • What is at stake falls to be much more complex than the sole Freedom of Speech invoked for the advertiser
  • liberty of non-reception
  • would mean to guaranty every citizen the right to choose where and when he wants to access the advertising information
  • Change in the industrial and commercial paradigm
  • Economy of contribution and peer production
  • An economy of contribution means that users of a service are contributing to the production of these services.
  • example
  • is open-source software that are contributively build by potentially hundreds of developers organized in communities
  • minimize the gap between the producer and consumer
  • blur the frontier between professionals and amateurs
  • The Copernican revolution of the Vendor Relationship Management paradigm
  • change in the commercial paradigm, described as an Intention Economy i.e. the opposite of the Attention Economy
  • consumers are charged to express and discuss their intention
  • with businesses rather than the usual paradigm in which businesses where fighting for a piece of canalized motivation
  • Implementing such a system would nevertheless imply that marketing departments dispose of a system in which they could value their supplies and where they could be easily found by customers. Doc Searls promotes his answer to this issue: the Vendor Relationship Management system.
  • the belief that free customers are more valuable than captive ones — to themselves, to vendors, and to the larger economy.
  • To be free
  • 1. Customers must enter relationships with vendors as independent actors.
  • 2. Customers must be the points of integration for their own data.
  • 3. Customers must have control of data they generate and gather. This means they must be able to share data selectively and voluntarily.
  • 4. Customers must be able to assert their own terms of engagement.
  • 5. Customers must be free to express their demands and intentions outside of any one company’s control.
  • This is a profoundly game-changing approach
  • big data that is the rush for consumers’ information potentially leading to the same dead-end of attention destruction and affective saturation than the former offline paradigm
  • VRM system working as a marketplace
  • the goal of marketing should be to increase the likelihood and frequency of free and informed transactions in the marketplace
  • less imperfect and less biased information in a cultural context overvaluing transparency, and a bigger atomicity due to the hereafter introduced trend for re-localized peer production.
  • 3.2.2.3 VRM and externalization of the socialization process
  • Promoting the end of advertisement
  • means to find a new way to make the information circulate, what was the primary goal of advertisement
  • Until there is no alternative to massive advertisement campaign for the information circulation, it is indeed hard to ask entrepreneurs and managers to get rid of those successors of propaganda: such a transition process necessarily imply adaptation costs from the producer and the consumer side, and possible competitive disadvantage against competitors still maximizing profit through advertisement means
  • But the internet transformation of the general organology offers new way to think information circuits and potentially constitute an opportunity to externalize the socialization process of products that is to empower citizen-consumers organized in communities
  • Empowering groups of citizen doesn’t annihilate the risks of mis-use or counterproductive interest-taker behaviors but a well-designed system of trust between peers could minimize this risk by creating a dependency to what social capital other peers give you, as it is happening in the sharing economy: the credibility of a contributive peer would be guaranteed through what the P2P Foundation calls Feedback systems and peer-police
  • a strong structuration of products characteristics, allowing customers to personalize their choices according to their desire and constraints: such a “VRM+” system
  • Marketing would then be the art of being as high as possible in this ranking, as it is happening in SEO for search engines, but in this context of criteria explosion, marketing would then be the disciple of listening to customers’ wishes and aspiration needing an attention, in order to kick in the production or to adapt the following series.
  • 3.2.2.4 Toward a possible equi-power
  • Such a system would tremendously re-configure the balance of power and tend toward a form of equi-power i.e. a social organization in which abuses of a “big” would be the potential object of a ranking sanction by the peers
  • self-regulative function
  • a form of economic Darwinism would let to conscious organization the right to curve their path toward a durable configuration in accordance with the social ecosystem.
  • the idea of equi-power is a form of homogenization of the social matter, in which the distortions in the balance of power would be compensated by the gathering of small forces sharing a common interest
  • Such a sanction systems, if successfully implemented, would make value-destructing businesses progressively decline and hopefully bankrupt,
  • long-term valuable strategic choice
  • long term satisfyingly high ranking
  • It would be utopic to think that the “being cool” marketing
  • would disappear, but marketers would have to make those two objectives compose together.
  • This social capital contagion is nevertheless a tool that would need to be controlled in its form of violence by extensive testings and iterations with forms of protections for the smallest peers, that is to say to keep this form of social violence to institutionalized, classic forms of businesses, clearly beyond the line of what should be acceptable in the global village.
  • the goal is here to create an artificial form of majority that is a self-censuring responsible behavior of corporations
Tiberius Brastaviceanu

Innovation Canada: A Call to Action - Review of Federal Support to Research and Develop... - 1 views

rd-review.ca/...00288.html

Industry Canada

shared by Tiberius Brastaviceanu on 04 Feb 14 - No Cached
  • Canada has a solid foundation on which to build success as a leader in the knowledge economy of tomorrow
  • innovation in Canada lags behind other highly developed countries
  • innovation is the ultimate source of the long-term competitiveness of businesses and the quality of life of Canadians
  • ...28 more annotations...
  • We heard that the government should be more focussed on helping innovative firms to grow and, particularly, on serving the needs of small and medium-sized enterprises (SMEs)
  • greater cooperation with provincial programs
  • innovation support is too narrowly focussed on R&D – more support is needed for other activities along the continuum from ideas to commercially useful innovation
  • more productive and internationally competitive economy
  • whole-of-government program delivery vehicle – the Industrial Research and Innovation Council (IRIC)
  • SR&ED program should be simplified
  • includes non-labour costs, such as materials and capital equipment, the calculation of which can be highly complex
  • the base for the tax credit should be labour-related costs, and the tax credit rate should be adjusted upward
  • fund direct support measures for SMEs
  • promoting the growth of firms
  • facilitating access by such firms to an increased supply of risk capital at both the start-up and later stages of their growth.
  • building public–private research collaborations
  • National Research Council (NRC) should become independent collaborative research organizations
  • become affiliates of universities
  • create opportunity and demand for leading-edge goods
  • encouragement of innovation in the Canadian economy should become a stated objective of procurement policies and programs.
  • the government needs to establish business innovation as a whole-of-government priority
  • put innovation at the centre of the government's economic strategy
  • Innovation Advisory Committee (IAC) – a body with a whole-of-government focus that would oversee the realization of our proposed action plan, as well as serve as a permanent mechanism to promote the refinement and improvement of the government's business innovation programs going forward.
  • focus resources where market forces are unlikely to operate effectively or efficiently and, in that context, address the full range of business innovation activities, including research, development, commercialization and collaboration with other key actors in the innovation ecosystem
  • the closer the activity being supported is to market, and therefore the more likely it is that the recipient firm will capture most of the benefit for itself.
  • specific sectors
  • of strategic importance
  • concentrated in particular regions
  • succeed in the arena of global competition
    • Tiberius Brastaviceanu
      Tiberius Brastaviceanu on 05 Feb 14
       
      They don't go beyond the firm
    • Tiberius Brastaviceanu
      Tiberius Brastaviceanu on 05 Feb 14
       
      they are still stuck in the competitive paradigm
    • Tiberius Brastaviceanu
      Tiberius Brastaviceanu on 05 Feb 14
       
      Still stack with the old paradigm of the "knowledge economy"  http://en.wikipedia.org/wiki/Knowledge_economy  My opinion is that we're moving into a know-how economy. 
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