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Using segments of rich media makes it possible to aggregate context and meaning on these chunks by using a number of different mechanisms. Starting with a granular node -- be it a sound bite, visual clip or written fact -- it is possible to aggregate contextual metadata through a series of steps that emergently progress from: * Starting with thousands of defined Audio Sound Bites & visual clips * Rating sound bites and clustering them with folksonomy tags * Sequencing audio sound bites within playlists * Collaboratively building larger sequences with nested playlists * Independently controlling the video & audio tracks with 2-dimensional nested playlists * Evaluating Multiple Storylines and Hypotheses with a 2-dimensional playlist matrix * Visualizing complex networks by mapping out feedback loop relationships between nodes