n the IS field there is a growing recognition of the importance of theorizing the IT artifact and its organizational and societal context from a pragmatic and action-oriented perspective. Over the years, a number of events and journal special issues have been devoted to this topic (e.g. the Language/Action Perspective workshops 1996-2005 and special issues of CACM and Data and Knowledge Engineering, the Understanding Sociotechnical Action workshops and special issue of IJTHI, the Action in Language, Organizations and Information Systems conferences and EJIS special issue, and the pragmatic Web conference). The aim of SIGPrag is to provide a much needed centre of gravity and to facilitate exchange of ideas and further development of this area of IS scholarship.
The Semantic Web is necessary, but not sufficient to provide better technological support for online communities. Web services cannot be described independently of how they are used, because communities of practice use services in novel, unexpected ways. Although semantics are very important to create more 'intelligent' web services, what has been lacking so far is some formal notion of context of use. As Piers Young summarizes it, "that's where the problem of effectiveness starts getting addressed." Contextual elements like the community of use, its objectives and communicative interactions are thus important starting points for conceptualizing the pragmatic layer.
In Technology as Experience, John McCarthy and Peter Wright argue that any account of what is often called the user experience must take into consideration the emotional, intellectual, and sensual aspects of our interactions with technology. We don't just use technology, they point out; we live with it. They offer a new approach to understanding human-computer interaction through examining the felt experience of technology. Drawing on the pragmatism of such philosophers as John Dewey and Mikhail Bakhtin, they provide a framework for a clearer analysis of technology as experience.
"[...] Mazzagatti calls this new data structure the Triadic Continuum, in honor of the theories and writings of Charles Sanders Peirce, one of the least well-known scientific geniuses of the late 19th century. Peirce, who is recognized as the father of pragmatism, is also known for his work in semiotics, the study of thought signs. Using Peirce's theoretical writings on how thought signs are organized into the structure of the human brain, Mazzagatti extrapolated a computer data structure that is self organizing - in other words, a data structure that naturally organizes new data by either building on the existing data sequences or adding to the structure as new data are introduced"
I quote: "Mazzagatti continued research into how Peirce's sign theory could be adapted to create a logical structure composed of signs that could be used in computers. Using Peirce's theoretical writings on how thought signs are organized into the structure of the human brain, Mazzagatti extrapolated a computer data structure that is self organizing - in other words, a data structure that naturally organizes new data by either building on the existing data sequences or adding to the structure as new data are introduced. "
"The semantic web proposes to inject machine meaningful
data into the existing human language oriented web. As
part of this effort, on the semantic web, URIs are used to
identify entities. But there is currently no standard way
to specify what it is that any given URI is to identify, or
to whom, or when. Recent work in linguistics offers ideas
for a solution to this lack. It focuses on the pragmatics of
actual language use among ensembles of people. Also, the
World Wide Web provides a set of technologies, in the form
of socially constructed web sites, that could be employed to
provide a solution. In this paper, I suggest how such socially
constructed web sites could be used to address the problem
of establishing common ground among a community of machines
of the referent of a URI used on the semantic web.
The result is a proposal to automate social meaning by creating
societies of machines that share knowledge representations
identified by URIs."
What tagging does point to convincingly is the social aspect of naming. In a given natural language, many sorts of identifiers, such as common words, are socially centralized. Other sorts of identifiers, such as proper names, are socially decentralized, varying from local context to local context. Black has noticed a correspondence between this socially grounded identification process and the use of socially constructed Web sites.