The Next Big Thing: Adaptive Web-Based Systems: De Bra et al.: JoDI - 0 views
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George Bradford on 25 Jul 08At the ACM Hypertext Conference a panel discussed "The Next Big Thing Inc." in the area of hypertext and hypermedia. The Web has been the "Big Thing" during the past 10 years, but its success has also made it very difficult to find the appropriate information in an ocean of over 3 billion pages. Whereas search engines achieve incredible precision, they suffer from the same "one size fits all" approach that characterizes the Web sites they index. The paper defends the position that personalization, and in particular automatic personalization or adaptation, is the key to reach the goal of offering each individual user (or user group) the information they need. During the panel discussion there was debate about whether the user should always have access and control over the entire (hypertextual) information space. There were different views on whether the "right" to all the information is best guaranteed by offering tools that reduce the information space the user perceives so that the user can actually find and reach the information, or by offering unfiltered access to an ocean of information in which everything is available but in which perhaps nothing can be found. We argue in favor of adaptation but at the same time point out flaws in the way adaptive hypermedia has been used until now. The paper then proposes a new, modular adaptive hypermedia architecture that should lead to adaptive Web-based systems as the "Next Big Thing" indeed.