PPC is a vital marketing tool which business firms use for improving their online presence and promoting their products and services. It drives traffic to the website and enables advertisers to target specific keywords. In this form of online promotion, the advertisers pay to the search engines for each click made by a user on their ads. PPC service in India is offered by several digital marketing firms as part of their SEO program. Pay per click services improves existing online advertising campaign and enables a website to get maximum clicks.

Important steps of PPC campaign:

• Determining the objective of the campaign


• Selection of the target audience


• Keyword research and selection


• Creative ads development


• Landing page development


• Monitoring of campaign result


• Use of Google analytics