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As businesses take advantage of social network websites and the ability to impart information about their products and services, they are expanding their sales. Using social websites allows search engines to gather data based on social interaction. This information can then be used to attract your target market.

Demanding customers and daring developers have moved the market into the fast lane, leaving behind those who depend on outdated modes of ecommerce. Yesterday's innovation is today's antique. The search engines are rolling new web developments into the showroom with option-rich RDFa Rich Snippets and microdata.

RDFa rich snippets allow webmasters to exercise a degree of influence over the ways in which their websites appear in search results. Since this type of structured data helps increase a site's visibility, businesses should partner with search engine optimization firms that support this technology.

Ranking high in a search engine's search results is great. It is one of the main goals of search engine optimization, after all. However, just being on top of the results does not mean customers will click your link.