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Writing great web copy is no less a skill than an art form. The main theme to keep in mind is write with the reader in mind first. People online are looking for information, and they want it yesterday.

Effective web copywriting comprises more than well-written copy. The success of most websites relies on organic search engine results. Therefore, certain factors cannot be ignored. Several aspects of effective web copy must be considered.

Web copy is intended to create the same results, but must jump through many additional hoops to get there. Web copy must attract search engines, while still maintaining overall readability, and this is not always an easy task.

Web copywriting is often mistakenly applied to any text for the web. While the text is written for the web, there is more to its creation. Quality web copy has been shown to affect ranking in search engines.

Effective web copy utilizes powerful keywords and keyword phrases. However, there are other keyword elements to consider as well. For example, structural keyword proximity is also important.

Skilled web content writers tailor their services to your needs. Professional copywriters will assess your unique needs and meet them. Their objective is to write copy that makes your website stand out.