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This article explains how a professional search engine marketing consultant can increase your sales and ROI, even while lowering the total number of visitors to your site.

If you engage in careful keyword research, search engine marketing will draw relevant consumers to your website. However, these visitors may leave without using the site for its intended purpose. With conversion rate optimisation techniques, entrepreneurs can make adjustments to their websites in ways that encourage full participation by new visitors.

Ultimately, understanding how to balance the implementation of SEO and social media is a key factor in finding success, regardless of the type of website or brand that is being promoted. Effective Internet marketing can be achieved only when a synergy between social media marketing and SEO is found and used properly to help attract the right audience.

Which is better? It depends on your goals, this article highlights the good and the bad of using both... hint hint, one still holds a greater ROI... Which one do you think it is?