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An ethical SEO firm will tell you upfront that search engine optimization is not a destination, but a process and that while SEO influences the search results and the placement of your site within them, it does not control them.

Remember that when you hire an SEO consultant you are getting the advice of experts in this field. Not all of your requests may be able to be fulfilled by an ethical SEO consultant. If we believe that any of your requests might harm your on-line presence or marketing campaign, we will tell you, and explain why.

Search engine optimization (SEO) is one of the most efficient online marketing channels for the acquisition of new customers.

The couple of seconds it takes to run a spell check and the couple of minutes it takes to look over your content (or have someone do it for you) can make all the difference between closing the deal and losing a potential customer to a more meticulous rival.