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From the website: Eurekster allows you to build a custom search portal, or "swicki," around any topic of your choice. Rather than returning millions of results like a generic search engine, swickis learn from the search behavior of a community of enthusiasts and experts, making it easy for you to quickly find what you're looking for within a particular topic. In addition, you can easily share a swicki with others and add a swicki buzzcloud to your site or profile ("grab" a swicki), which will dynamically display the hottest searches and give you quick access to that swicki and its community.

Eurekster Swickis are "search engines tailored to you and your community. They learn from your users and show what's hot with your people." You, as the creator of the Swicki, have complete and utter control of the search results since YOU are the one who figures out what searches are most relevant to your site, what sites these searches should be pulled from, and how the search engine looks.