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"If a social psychologist were to design a business, as an experiment of course, she would take all the information she knows about a) person b) environment and c) their interaction and design a system to account for it all."

Not since Marx identified the manufacturing plants of Manchester as the blueprint for the new capitalist society has there been a deeper transformation of the fundamentals of our social life. As political, economic, and social systems transform themselves into distributed networks, a new human dynamic is emerging: peer to peer (P2P). As P2P gives rise to the emergence of a third mode of production, a third mode of governance, and a third mode of property, it is poised to overhaul our political economy in unprecedented ways. This essay aims to develop a conceptual framework ('P2P theory') capable of explaining these new social processes.

"lan explains in this video how and why intelligence is the black gold of the 21st century. He looks at the 3 main questions: role of technology in the 21st century, what drives technology usage and what are the key principles to create customer value in the digitale age? Social intelligence is recognized as the 3rd dimension of customer insight (besides behavior and demographics). Customer centricity is the component in tomorrow's multi-access network. In order for your compnay to act in the 21st century you need to be life simplifying, life enabling and navigational. "

REQUIRED READING

The Wealth of Networks: How Social Production Transforms Markets and Freedom REQUIRED READING - PDF:

The Wealth of Networks: How Social Production Transforms Markets and Freedom

Alan Moore's consultancy SMLXL advises businesses and organisations on how to better engage with their customers, audiences and social networks.

This Wiki is an invitation to collaborate on building a learning and research environment based on Yochai Benkler's book, The Wealth of Networks: How Social Production Transforms Markets and Freedom, available under a Creative Commons Attribution Noncommercial Sharealike license.

"the solution to bringing virtually any product idea to life. Part platform, part process, Quirky is rapidly changing the way people think about product development by using a unique method to harness the power of creativity. "