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ScienceDaily (June 23, 2010) - In a study with implications for the advertising industry and public health organizations, UCLA neuroscientists have shown they can use brain scanning to predict whether people will use sunscreen during a one-week period even better than the people themselves can.

When it comes to nanotechnology, we've already pointed out that the public is blissfully unaware. I'm not sure why advertisers aren't making more of a fuss about it; perhaps they're wary of a negative reaction from consumers who may be a bit frightened by it. It's possible that people who would accept it, even welcome it, don't have as much money as the fraidy cats. But this is all speculation.