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In what may feel like a flashback to the porn wars of the '60s, a new study investigates the link between a country's relative gender equality and the degree of female "empowerment" in the X-rated entertainment it consumes. Researchers at the University of Hawaii focused on three countries in particular: Norway, the United States and Japan, which are respectively ranked 1st, 15th and (yikes) 54th on the United Nations' Gender Empowerment Measure (GEM). To simplify their analysis, their library of smut was limited to explicit photographs of women "from mainstream pornographic magazines and Internet websites, as well as from the portfolios of the most popular porn stars from each nation." Then they set out to evaluate each image on both a disempowerment and an empowerment scale, using respective measures like whether the woman is "bound and dominated" by "leashes, collars, gags, or handcuffs" or "whether she has a natural looking body." Their hypothesis was that societies with greater gender equity will consume pornography that has more representations of "empowered women" and less of "disempowered women." It turned out the former was true, but, contradictory as it may sound, the latter was not. "While Norwegian pornography offers a wider variety of body types -- conforming less to a societal ideal that is disempowering to the average woman -- there are still many images that do not promote a healthy respect for women," the researchers explain. In other words, Norwegian porn showed more signs of female empowerment, but X-rated images in all three countries equally depicted women in demeaning positions and scenarios. This, the researchers surmise, "suggests that empowerment and disempowerment within pornography are potentially different constructs." So, gender equality is accompanied by sexual interest in a broader range of beauty types but not a decrease in porn's infantilization of females, use of dominating fetish gear on women or any of the other characteristics th

With its expansive range and unprecedented potential for anonymity, (the Internet gives voice to our deepest urges and most uninhibited thoughts. Inspired by the wealth of unfettered expression available online, neuroscientists Ogi Ogas and Sai Gaddam, who met as Ph.D. candidates at Boston University, began plumbing a few chosen search engines (including Dogpile and AOL) to create the world's largest experiment in sexuality in 2009. Quietly tapping into a billion Web searches, they explored the private activities of more than 100 million men and women around the world. The result is the first large-scale scientific examination of human sexuality in more than half a century, since biologist Alfred Kinsey famously interviewed more than 18,000 middle-class Caucasians about their sexual behavior and published the Kinsey reports in 1948 and 1953. Building on the work of Kinsey, neuroscientists have long made the case that male and female sexuality exist on different planes. But like Kinsey himself, they have been hampered by the dubious reliability of self-reports of sexual behavior and preferences as well as by small sample sizes. That is where the Internet comes in. By accessing raw data from Web searches and employing the help of Alexa-a company that measures Web traffic and publishes a list of the million most popular sites in the world-Ogas and Gaddam shine a light on hidden desire, a quirky realm of lust, fetish, and kink that, like the far side of the moon, has barely been glimpsed. Here is a sampling of their fascinating results, selected from their book, A Billion Wicked Thoughts.