The Price of a Billable Hour: Social networks affect transaction costs | based on Brian... - 0 views
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David Ing on 11 Aug 09daviding says: Although the title says "price", informal ties reduce the cost of client interactions because the effort to transfer information on complex issues is lower.
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David Ing on 11 Aug 09... they modeled three features: how firms' prices changed with respect to the number of embedded ties they had with clients; the number of the firm's attorneys who sat on the boards of other corporations; and the status of the firm as perceived by peers. The greater the proportion of informal relationships and unwritten arrangements a firm enjoyed with clients, the lower the fee the firm typically charged for complex legal work. Such ties promote clearer understanding of client needs and preferences and lessen the need for rigid oversight structures, allowing for more efficient and timely operation, thus requiring less billable time from a firm. Said one partner: "It's no question that trust enters into [pricing]. I mean, it's very rare that you're going to get the big $500 million transactions-I don't see them with a stranger." Said another: "A relationship allows [the client] to be more nimble with our firm; rather than having a formal engagement in a project, she may call a partner she knows directly-so it's very efficient for her." Besides promoting the flow of private, valuable information between firm and client, network ties can give the firm access to useful information flowing between other parties. In particular, a firm can benefit significantly if its attorneys sit on corporate boards. One attorney described two notable advantages of board membership this way: "You have the benefit of seeing what other law firms are charging if the company that you sit on is using other firms. . . . And you get the benefit of the commentary that your fellow board people have on legal services and what they consider to be important." As a result of this privileged information, firms whose partners sit on corporate boards are able to charge higher rates for both routine and complex legal work. Law firms perceived to have high social status are able to offer image-enhancing benefits to its clients, since the clients will appear knowledgeable