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SERVICE SCIENCE: RESEARCH AND INNOVATIONS IN THE SERVICE ECONOMY 2011, DOI: 10.1007/978-1-4419-8270-4

SERVICE SCIENCE: RESEARCH AND INNOVATIONS IN THE SERVICE ECONOMY 2010, DOI: 10.1007/978-1-4419-1628-0

SERVICE SCIENCE: RESEARCH AND INNOVATIONS IN THE SERVICE ECONOMY 2011, DOI: 10.1007/978-1-4419-7904-9

At one time, the belief was that services-ranging from healthcare to retail, from banking to education-were the exclusive domain of local providers and were therefore impervious to foreign competition. Because they required direct interaction with customers, service providers needed to be located where their customers were (Bryson et al. 2004). This belief-along with many others associated with service activities requiring direct customer interactions-is no longer true because information technology has fundamentally changed the way many services are now designed and delivered (Karmarkar 2004). In this editorial, we introduce a framework for service managers that shows how advances in technology are continuing to change the way service providers and their customers interact; how both providers and customers access resources and unlock their capabilities in the co-creation of value. We also identify some major challenges confronting today's service managers who are competing in a rapidly changing global knowledge economy. Their success in addressing these challenges requires increasingly sophisticated management techniques that continue to focus on creating value for both direct and indirect customer-provider interactions.

The original pointer to this report summary is from Jim Spohrer at http://forums.thesrii.org/srii/blog/article?blog.id=main_blog&message.id=191#M191 .

Key messages * There are three primary stakeholder groups that can guide the development of services science: academia, government and industry. Only by investing and working together in a coordinated manner can the maximum promise of services science be realised. * The global recession should sharpen government and industry's focus on services science as they seek solutions to invigorate the western economy, to make business more competitive and to learn from this latest setback. * Services science has the potential to establish a new industry of professionals (compare engineers, lawyers and computer scientists) whose expertise can be drawn upon to benefit the broader services-led economy. * The degree of human intervention required during the lifetime of an IT services contract is too high and is consequently both too expensive to be efficient and too error-prone to be effective. These shortcomings are directly related to the absence of scientific rigour in the design and delivery of these services. * IT is integral to services science, since modern service systems often have IT enablement heavily involved in service delivery. * IT service providers have the potential to benefit from services science by making their offerings more meaningful and resilient in a market that will increasingly demand more efficient service delivery. * Innovation in services delivery is at the heart of the vision for services science. The end goal should be a virtuous circle of innovation that can encourage new business opportunities and, in turn, create further innovation in the delivery of services. * Collaboration, investment and sharing of knowledge are vital to progressing services science research and development. * Significant challenges still need to be overcome to drive adoption of services science, not least of which is the complexity of aligning academic, business and governmental interests at a given moment in time. * Gove