Scientists Say Ambient Noise Affects Creativity | Anthropology, Psychology | Sci-News.com - 0 views
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professor of business administration at the University of Illinois
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moderate level of noise not only enhances creative problem-solving but also leads to a greater adoption of innovative products in certain settings
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explores how a moderate-level of ambient noise (about 70 decibels, equivalent to a passenger car traveling on a highway) enhances performance on creative tasks and increases the likelihood of consumers purchasing innovative products.
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