Group items tagged

A new new brain imaging system that can identify a subject's simple thoughts may lead to clearer diagnoses for Alzheimer's disease or schizophrenia - as well as possibly paving the way for reading people's minds. Michael Greicius at Stanford University in California and colleagues used functional magnetic resonance imaging (fMRI) to identify patterns of brain activity associated with different mental states. He asked 14 volunteers to do one of four tasks: sing songs silently to themselves; recall the events of the day; count backwards in threes; or simply relax. Participants were given a 10-minute period during which they had to do this. For the rest of that time they were free to think about whatever they liked. The participants' brains were scanned for the entire 10 minutes, and the patterns of connectivity associated with each task were teased out by computer algorithms that compared scans from several volunteers doing the same task. This differs from previous experiments, in which the subjects were required to perform mental activities at specific times and the scans were then compared with brain activity when they were at rest. Greicius reasons his method encourages "natural" brain activity more like that which occurs in normal thought.

Digital advertising billboards being trialled in Japan are fitted with cameras that read the gender and age group of people looking at them to tailor their commercial messages.

Why ask people what they think of a product when you can just scan their brains instead? New Scientist explores the brave new world of neuromarketing

The SAO/NASA Astrophysics Data System (ADS) is a Digital Library portal for researchers in Astronomy and Physics, operated by the Smithsonian Astrophysical Observatory (SAO) under a NASA grant. The ADS maintains three bibliographic databases containing more than 6.9 million records: Astronomy and Astrophysics, Physics, and arXiv e-prints. The main body of data in the ADS consists of bibliographic records, which are searchable through highly customizable query forms, and full-text scans of much of the astronomical literature which can be browsed or searched via our full-text search interface. Integrated in its databases, the ADS provides access and pointers to a wealth of external resources, including electronic articles, data catalogs and archives. We currently have links to over 7.6 million records maintained by our collaborators.