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Matt Mills: Image recognition that triggers augmented reality

And this technology is spreading. Immersive Labs, a company in Manhattan, has developed software for digital billboards using cameras to gauge the age range, sex and attention level of a passer-by. The smart signs, scheduled to roll out this month in Los Angeles, San Francisco and New York, deliver ads based on consumers' demographics. In other words, the system is smart enough to display, say, a Gillette ad to a male passer-by rather than an ad for Tampax.

in response to comments the Editor comments: "Good points. Main benefit is a highly interactive shared exploration/discussion/planning space (and PR value), but that same functionality, including the 1.5 Gpix display (an interactive version), could be achieved in theory with an enhanced* Oculus RIFT (http://www.kurzweilai.net/why-immersive-virtual-reality-is-the-next-generation-of-gaming-part-2 and http://www.oculusvr.com/ ) with an MMORPG architecture and Kinect/Leap control in an Oblong-type shared environment (http://www.kurzweilai.net/minority-report-arrives-with-oblong-part-ii-mind-blowing-ui) at lower cost and not restricted to one room - in fact, feasible globally via machine translation (http://www.kurzweilai.net/speech-recognition-breakthrough-for-the-spoken-translated-word) and local clones of the imagery and darknet shared DB (access to Internet2 via 100 Gbps lines would also be nice). Extra points for automated POV display based on head, eye, hand, and body-motion tracking and automated EEG-based control and double points for automated mind reading (http://www.kurzweilai.net/neuroscience-the-mind-reader) tied to an NLP/semantic web DB. * "Imagine an HMD with a massive field of view and more pixels than 1080p per eye, wireless PC link, built-in absolute head and hand/weapon/wand positioning, and native integration with some (if not all) of the major game engines, all for less than $1,000 USD," Palmer says. "That can happen in 2013!" (http://www.kurzweilai.net/why-immersive-virtual-reality-is-the-next-generation-of-gaming-part-2)"

Microsoft has posted an awesome new concept video with some ubercool new interfaces that could be here in five to ten years, estimates Kurt DelBene, President, Microsoft Office Division. That sounds a bit conservative. "All of the ideas in the video are based on real technology," he said. "Some of the capabilities, such as speech recognition, real time collaboration, and data visualization, already exist today. Others are not yet available in specific products, but represent active research and development happening at Microsoft and other companies." "Other companies" … hmm, some of the concepts look a bit like Nokia's visionary Morph concept tech  (see the video at the bottom of this post and our 2010 news item).