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Why ask people what they think of a product when you can just scan their brains instead? New Scientist explores the brave new world of neuromarketing

Scientists have discovered that our brains have the ability to determine the shape of an object simply by processing specially-coded sounds, without any visual or tactile input.

This film by Ken Gumbs tackles the issue of pending greater-than-human artificial intelligence and the possible ramifications. Different individuals with different backgrounds are interviewed on the subject, including a theologian, a philosopher, a brain builder and a cyborg. A wide spectrum of topics are discussed, including trans-humanism, mind-machine mergers, uploading, and artificial super-intelligence.

Our brain is the most complex object in the known universe - so we'll need to map it in formidable detail to track down memory, thought and identity

Catch a first-time glimpse at smart technology that will put android helpers in the home, network commuters and entire cities to the Web, and bring us entertainment systems that can virtually make dreams come true. Advances in artificial intelligence are creating machines with near human-like mental agility. Intelligence will be embedded everywhere - even in our clothing, thanks to smaller, more powerful computers. Soon, we will be able to build computers with artificial intelligence and processing power that rivals the human brain. Intelligence will be everywhere, in our clothing, our vehicles and homes. Intelligent robots will serve us - until they don't feel like doing so anymore. And what happens then…?

The founder of Palm, Jeff Hawkins, solves the mystery of Artificial Intelligence and presents his theory at the RSA Conference 2008. He gives a brief tutorial on the neocortex and then explains how the brain stores memory and then describes how to use that knowledge to create artificial intelligence. This lecture is insightful and his theory will revolutionize computer science.

Story about success and failures in a neurobiology lab at UC Irvine.