Collaborating Takes More than Technology - 0 views
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American society, says Rosen, encourages individualism and a star system, which inhibits the very collaboration that he maintains can make companies more effective.
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When some people refer to collaboration, they're talking about technology. And that's part of the problem. Companies think that if they introduce certain technologies, that they're collaborating. But a central point in my book is that tools and technologies never create collaboration. Culture creates collaboration.
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Star culture is the antithesis of "collaborative culture." In a star culture, the best people supposedly rise to the top in a Darwinian survival-of-the-fittest fashion. Some companies regularly eliminate the bottom 5 percent of the workforce.
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