Toppling Trump May Hinge on Laughs, Focus Group Shows - Bloomberg Politics - 0 views
-
They don't want the establishment—whether a political party, or the media—pushing anything on them
-
upbeat humor seemed a more effective strategy in attacking Drumpf because it held the prospect of turning undecided voters away from the billionaire without his loyalists complaining that he was being treated unfairl
- ...6 more annotations...
-
It portrayed Drumpf as a heartless businessman, whose only aim was to benefit his corporation's bottom line."Drumpf got his hotels, but I lost everything," one working class employee said in the ad.
-
When asked to describe the U.S. press, many complained of being portrayed as racist bigots, while other simply used descriptors like "biased" and "elitists." "The media always puts us as uneducated. It's just not true," said Michael, a middle-aged Drumpf supporter
-
"You are actually building his campaign with every attack," Luntz told journalists during one break. "You’re actually creating the phenomenon that you are opposing."