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Referred from http://www.adistinctiveworld.net/?p=1471

90% less water than conventional washers

Xeros Ltd. is a new company focused on the development of "virtually waterless" laundry cleaning. Harnessing over 30 years of research by Professor Stephen Burkinshaw and the University of Leeds, Xeros is the brand name for a patented polymer based cleaning that creates step change advantage in the cost and environmental impact of aqueous wash cleaning. The team are based at laboratories in Leeds, West Yorkshire, UK and led by CEO, Bill Westwater. Any enquiries, commercial, technical or media, should be directed to him.

Wow - this is really awesome! Reduce water usage by 90%, and energy consumption by 98% in washing a typical load. Brilliant.