Companies Reconsider Social Responsibility - WSJ.com - 0 views
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Company spending has been squeezed by the global recession and budgets for corporate social responsibility have suffered disproportionately.
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"There has been a tendency to compartmentalize so-called corporate social responsibility activities as an adjunct to the mainstream business activities."
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"Corporate social responsibility asked the question: what is the impact of this business on the world? Sustainable business asks the question: what is the impact of the world on this business?"
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"Companies are asking how they can be socially responsible in a way that also moves the business forward. It's no longer about having one corporate social responsibility guy who is supposed to be the moral compass for the company, like a chaplain in an Army regiment. It's about making sustainable business the standard operating procedure."
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"Sustainable business has faced the ultimate double whammy of the credit crunch and the total damp squib that was Copenhagen. If climate change was the great driver for corporate social responsibility, then that driver seems to have stalled."
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"If governments provide a strong legal framework that aligns incentives with business, then you have something you could call sustainability. If not, then corporate social responsibility will just be glacé cherries on an unsustainable cake."