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Williamson Odonnell

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started by Williamson Odonnell on 13 Nov 13
  • Williamson Odonnell
     
    Writing articles, particularly via an e-zine, will be the great chance to present your company. By sharing your knowledge and expertise, you build credibility as a specialist, while spreading the word about your services and goods.

    While I'm sure that sometimes you have lots of information a few ideas, I guess other times you find yourself looking at a blank computer screen, grumbling that it is writing time again. Well, have no fear! Here are 11 quick (and great) content ideas for when you are in-a pinch.

    1. Provide real-life stories to success.

    Describe an issue you've solved to get a client/customer, and use that as a springboard to supply more general advice. Show your readers how you've served customers target challenges -- 'case studies' if you will. This positions you as the specialist in your readers' thoughts more than your coming out and saying therefore.

    2. Think of three places where you had like your customers to think of you as a reference.

    Today create material in those areas. For example, in my own past life being a professional copywriter, I must say I enjoyed writing for Internet sites. To help encourage my clients and prospects to employ me for these projects, I published several articles on how to write Web copy that sells.

    3. Read industry publications for ideas.

    Any kind of hot problems in your area at this time? The more controversial, the greater. Do not be afraid to present your personal view -- your readers need to know it. After all, YOU are the expert in their eyes.

    4. Jot down 8 questions your clients have asked you-in days gone by.

    You know, the ones they ask you over and over. Answer each in a short article. Should you release regular, that's two weeks' worth of material, right off the bat! And if you're able to not think of any questions, send all of your current clients/customers a quick e-mail, asking them what matters they are most interested in learning more about.

    5. Understand something cool recently from a business conference, workshop, workshop, or topical article?

    Nobody says you have to reinvent the wheel of information! Spread any gems of advice you have learned elsewhere -- just provide them with full attribution. Or give your opinion of the function or report it-self. Your readers will appreciate your frankness.

    6. Give you a list of your top 5 or 10 recommendations on a certain subject.

    It's much simpler to bang out a listing of recommendations than to put together an actual article. Naturally, the methods can evolve in-to an article if you want! Be sure to record your best tip first, or at-least near to the top. (If you 'fire your greatest gun' last, you risk losing your audience before they arrive at the good stuff.)

    7. Interview colleagues whose expertise would interest your readers

    (without competing with yours). E-mail interviews are incredibly easy to do. Just send your interviewee less than six questions via email, edit their answers, and have them approve the ultimate version. Be sure to give them a small plug in your e-zine being a thanks. (An one- or two-sentence description of the company and their Web address must be fine.)

    8. Visit agen ibcbet to learn the purpose of it. Propose books and methods that you utilize, and offer complete reviews on them.In one issue of my old

    ezine updates, 'AKB MarCom Tips,' I included reviews of the best four copy-writing source books. I'm glad because I ended up making some great commission, to boot, I also gave my Amazon.com associate links!

    9. Receive customers or readers to create you using their own questions, and answer one in each issue.

    Following their issue, publish the individuals title, business, and Website, with their agreement. They will benefit from the interest and free press!

    1-0. Ask readers to submit profiles.

    Ask them to share with you about them-selves -- their organizations, names, areas, and how they make use of the information gained in-your e-zine. Element one account in each situation or one every few problems.

    11. Use an article, when all else fails!

    There are dozens of Those sites providing countless articles as possible use in your e-zine. The articles are free and designed for you to use instantly. The only catch is you are required to keep the entire article intact, such as the author's promotional information. One of my favorite places to find articles is www.ezinearticles.com.

    One last note: Take into account that if your e-zine's primary aim would be to get you more consumers and customers, you should NOT feature other writers' articles more than once-in a blue moon. Remember our main purpose is to constantly highlight YOU.

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