Apple’s main interest is in selling hardware, and it uses content as a way of doing that. It arguably had no real interest in becoming a music powerhouse, except that controlling access to those songs would give it a powerful lever with which to sell more iPods. Amazon, however, sees devices like the Kindle Fire as a way to sell more content, and that makes it simultaneously more appealing as a partner for media companies and at the same time a potentially more dangerous one as well.” (emphasis added)