Behind the Scenes of TED - Thinking aloud - 0 views
-
Randy Ziegenfuss on 07 Aug 09TED takes what's already out there - most speakers have published extensive books, written dry research papers, even given long talks at other conferences - and packages it brilliantly and beautifully. Stuffed in a bite-sized 18-minute box, glossed with shiny production value, and placed in the exuberant context of the (as some would argue, "cultish") conference itself, each talk is a premium package that makes the ideas inside all the more appealing. It makes them feel richer and more valuable and more meaningful, and thus, it makes them matter more.