Skip to main content

Home/ When To Rent A Laptop Computer/ Smashing the Myth of the Press Release
Juul Carlsen

Smashing the Myth of the Press Release - 0 views

travel

started by Juul Carlsen on 14 Oct 13
  • Juul Carlsen
    #1 Juul Carlsen on 14 Oct 13
     
    A musician uses years honing his craft. He writes world-class songs and performs them in a way that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, popular and admired.

    The lesson: demonstration videos are the secret of becoming a famous artist.

    Wait, you say, the test tape was just a tool, just his method of transferring his talent. It's his capacity as a musician that got him the agreement and made him famous.

    You're right, of course. He might have become just as popular if a record executive saw him personally, or learned about him from a friend, or as a result of a number of other events.

    Which brings us to the news release.

    Somehow, the press release has taken on a status while the alpha and omega of promotion. Want to become rich? Send a press release. Wanna become famous? Press release. Want to get o-n the cover of Newsweek? Press release.

    Coverage 'gurus' are springing up all online touting the news release while the answer to all marketing problems. Only knock out a release, mass e-mail it to journalists, sit back and await Oprah to call.

    It's a cruel joke.

    Here's the reality: the press release is no more important to your potential of rating free press than the test tape was to the artist friend. If he had no talent, if his songs sounded like garbage, the very best recorded demo tape on the planet would not get him signed. Ditto for the publicity seeker. Unless you have a tale to tell, your press release is utterly useless.

    I'm not knocking the press release -- it is a vital tool. But it is merely that: a tool. It is maybe not the first thing you need to take into consideration when it comes time to get publicity. This staggering study audiologist st. petersburg fl use with has specific compelling suggestions for the purpose of this enterprise. Visit compare st. petersburg fl audiologist to research when to mull over it. In-fact, it is among the last. And it is not really essential (I have gotten lots of advertising with just a pitch letter, a fast e-mail or a call). Analysis is a stylish library for more concerning how to see it. I found out about click for broadwater hearing care youtube by browsing Google.

    In the event that you worship at the shrine of the news release, it's time to rearrange your priorities. Here, then, are the things that are MORE important than the usual news release in making publicity:

    1. A news-worthy story. Here is the exact carbon copy of our musician's ability. It's the very basis for the promotion efforts. Without it, your news release means nothing. To understand about how to create a newsworthy story, take a look at http://publicityinsider.com/questions.asp and scroll all the way down to 'Is my company/website/life really newsworthy'?

    2. Learning how to think as an publisher. Oh, what an edge you'll have in rating publicity total those press release worshippers once you understand ways to get in the mind of a publisher. Provide a manager what he wants in how he wants it and you'll do great. I have got a complete article on the subject at

    http://publicityinsider.com/freesecret.asp Go there now and absorb everything. Believe me, it will create a world of difference.

    3. Meaning. Tie-in with a media event, make your-self part of a development, piggyback o-n a more substantial competitor's story, but, by all means, make your story part of the picture that's larger than your company. Reports that you can get in a vacuum quickly go out of air.

    4. Endurance. Sending out a press release and awaiting results is sluggish and inadequate. If you really believe in your story, and you believe that it is right for a specific media outlet, you should fight to make it happen. Call or email the publisher to pitch your story BEFORE giving the launch. If one manager says no, try some other person. If they all say no, come-back at them with another story angle.

    Getting coverage requires so much more than sending out a press release. Treat it as seriously and with the maximum amount of value as our newly minted rock star treats his craft and you'll be well on the way to success.

To Top

Start a New Topic » « Back to the When To Rent A Laptop Computer group