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Contents contributed and discussions participated by corinneimpey

corinneimpey

4 content marketing myths discredited - iMediaConnection.com - 1 views

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    I'm on a bit of a content-marketing kick. Because marketing and comms often go hand in hand, I thought this was an interesting article.
corinneimpey

5 Principles Of A Good Change Management Communication Strategy | Virtual Project Manag... - 0 views

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    This article explore some basic principles as they relate to communication and change management. It acknowledges how essential a strong comms plan is when moving forward with change.
corinneimpey

Three Big Insights from Today's Top Designers - 3 views

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    This is a great article that touches on many of the things we talked about in Janice's class this week. There are also some links to the innovation/diffusion readings for virtual org.
corinneimpey

3 Ways to Tell a Social Brand story - 1 views

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    The Obama tweet mentioned below, got me thinking about social brands. This article elaborates on the concept and provides three ways companies can tell a social brand story. It addresses this key question "How can brands continue to inspire, stay relevant, and excel in this socially charged ecosystem?"
corinneimpey

With a Single Tweet, President Obama Revealed How to Become a Powerful Social Brand - 1 views

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    I'm sure we'll all getting a bit tired of the social media analysis of the election. But this is an interesting read looking at Obama's "Four more years." tweet.
corinneimpey

Leading Through the Power of Persuasion - 0 views

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    This is an article that applies some rhetorical tools in a leadership context. It explores things like: -Threats or consequences -Passion, pathos -Humor, wit -Imperfection -Surprise -Wonder
corinneimpey

If You Want Your Brand To Resonate On LinkedIn, Hit The Right Emotional Cues - 1 views

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    An interesting read on how organization's can take an emotional approach to marketing on LinkedIn (and other social media platforms).
corinneimpey

The Psychology of Social Media additions - 1 views

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    Another infographic! This one explores the psychology behind social media addictions. Read on...
corinneimpey

For new users, Facebook now puts privacy first - 0 views

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    Okay, this article definitely needs to be read with a critical eye. But it's an interesting look at how Fbook will be highlighting privacy features for new members.
corinneimpey

Conquering a Culture of Indecision - 0 views

shared by corinneimpey on 31 Oct 12 - No Cached
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    This is an interesting article that explores the connection between indecision, workplace communication.
corinneimpey

Manager-Employee Communication - 0 views

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    A report on manager-employee communication and how to improve this two-way communication. According to the report "one of the most common sources of low productivity and poor work ethic is the relationship between a manager and an employee."
corinneimpey

An Exploration Of The New Visual Language Of Sustainability - 0 views

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    This is a fun collection of visual designs on the topic of environmentalism.
corinneimpey

Do Your Slides Pass the Glance Test? - 0 views

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    Some tips for your next PPT! "An audience can't listen to your presentation and read detailed, text-heavy slides at the same time (not without missing key parts of your message, anyway). So make sure your slides pass what I call the glance test: People should be able to comprehend each one in about three seconds."
corinneimpey

Communicating Change as Business as Usual - 0 views

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    This is a great blog from HBR that explores the importance of change readiness (implies that change is always present) as opposed to change management (implies change is new and needs to be managed) and which communication tools can support change.
corinneimpey

Never Say No to Networking - 1 views

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    Good advice for us as young professionals and especially relevant as we seek out internships.
corinneimpey

10 Tips for Communicating Change - 0 views

shared by corinneimpey on 17 Oct 12 - Cached
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    Last week's discussion in Virtual Org got me thinking about effective ways to communicate change. This is a high-level view of some tips for communicating change. More to come on this topic!
corinneimpey

The Blackberry as Blacksheep - 0 views

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    Perhaps the time has come...perhaps it's already passed. :( I'm not ready to give up bbm!
corinneimpey

4 things PR pros should never say to reporters - 3 views

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    Tthis is a helpful read to squash some bad PR habits.
corinneimpey

What's a Facebook Follower Worth? - 0 views

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    An interesting look at "Promoted Posts" on Facebook from the small-business perspective.
corinneimpey

I Won't Hire People Who Use Poor Grammar. Here's Why. - 1 views

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    While I think grammar is always important, it is especially relevant to us as professional communicators. This blog from HBR explores why proper grammar matters.
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