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When we talk about sharing online, we often forget that through sharing, credibility and accountability for copyright is lost.

News organizations sometimes post content that was apparently captured by citizen eyewitnesses without any clear attribution as to the original producer. Citizens are posting copyrighted material without permission. And the creator of some material cannot be identified. All this creates the potential for news to be manufactured, or even falsified, without giving audiences much ability to know who produced it or how to verify it.