Why Storytelling Is The Ultimate Weapon | Co.Create: Creativity \ Culture \ Commerce - 1 views
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we are beasts of emotion more than logic. We are creatures of story, and the process of changing one mind or the whole world must begin with “Once upon a time.”
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"...there is an important lesson about the molding power of story. When we read dry, factual arguments, we read with our dukes up. We are critical and skeptical. But when we are absorbed in a story we drop our intellectual guard. We are moved emotionally and this seems to leave us defenseless."
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Interesting read as we prepare for our presentations next week. Also...has interesting applications for how administrators communicate new ideas with faculty and teachers engage students.
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"...we are beasts of emotion more than logic. We are creatures of story, and the process of changing one mind or the whole world must begin with "Once upon a time."