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started by Miles McCartney on 28 Sep 13
started by Miles McCartney on 28 Sep 13
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Bob Anderson (writer of The Long Tail) hit the nail directly on the head.. In his book, he predicted that television's viewing audience will spend more time on the net than watching TV. That former viewing audience will entertain themselves when you go to internet sites they're enthusiastic about (to accomplish whatever is more interesting for them than watching TELEVISION). Bob believed that folks can spend their time more associated with their particular "long tail" interests. Mobile Discussions contains further about the meaning behind it.
This trend is bad news for the tv screen networks!
The Web offers televisions former viewing market greater entertainment because they can perform, see and hear what they want and when they want. The major tv networks no longer have a on the publics activity and mind share.
To create matters worse.. My sister discovered mobile marketing agency by searching newspapers. with the advent of DVR (digital video recorders) less and less people are watching television commercials (the center of the major TELEVISION networks). The average indivdual with Internet access is spending 4 times longer online than watching TV. The potency of television advertising is dwindling tremendously and to produce matters worse, 3 months of DVR owners are fast forwarding through television commercials!
The truth is, people hate commercials. We all realize that sigh when you are strongly involved in your chosen TV program merely to be diverted by 2 minutes of commercials. Most people discovered to ignore ads, even when they're seeing them!
On television all of the large brand publishers that you see are well conscious of the very fact that their marketing dollars are not as well invested in television ads while they were in the past. These major manufacturers, such as the BIG 8 in advertising, have already been looking as an alternate kind of advertising to the Net for quite some time now.
For the first time ever tens and thousands of people are likely to share in revenue which was previously paid to major television networks. Millions of dollars are likely to be paid on a continuing basis to a "core group" of advertising partners.. Number nonsense intended or implied!
PPP is a means for companies (Like Harley Davidson or Taco Bell) to provide a 5 second audio ad to readers. It's a means for advertisers to a target their 5 2nd audio ad to geographic locations, demographics and certain interests.
Big TV's advertising revenue is shrinking because PPP offers advertisers a more economical marketing solution that's been providing positive Get back on Investment (ROI) for over a couple of years. PPP offers companies a way to reach their market and may be the only type of media whose thoughts and offer positions are confirmed by an unbiased third party. To get a second viewpoint, please have a gander at: go here.
PPP is not new, it's been running for just two years, has over 66,000 companies and over 550,000 sites that serve PPP ads with their visitors. Mobile As A Service is a dynamite resource for further concerning why to engage in this enterprise.
The 550,000+ web sites that currently serve these ads are responsible for 43 million streams (impressions) of marketers' 5 minute audio ads on a regular basis.