Your Fortune is in the Adhere to Up! - 0 views
started by Monrad Celik on 15 Sep 13
started by Monrad Celik on 15 Sep 13
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started by Monrad Celik on 15 Sep 13
Of course you wouldn't. Close Window includes extra information about the inner workings of this concept. You know that folks seeing your message just as soon as wouldn't be sufficient.
Then why do we have a tendency to spend our time and dollars on single-shot marketing and advertising, rather than repeated messages?
The answer is.. most people just don't know any much better. Or, possibly it appears boring to repeat your message over and over and more than and more than.
But the truth is, your fortune is in the stick to up!
This past weekend I went to hear direct marketing and advertising master Bill Glazer (my advertising mentor who runs Glazer-Kennedy Inner Circle (along with Dan Kennedy) speak at a conference here in Los Angeles. For the duration of his speak, he shared with the audience how he spent the final couple of decades of his life operating Baltimore's #1 retail men's clothes retailer, Gage Menswear, along with his late father.
Bill talked about one of his very first direct mail campaigns, and how throughout the preparing stages he announced to his dad that they were going to mail a unique promotional supply to the exact same list not when, not twice, but three times. His father was appalled and yelled at Bill that he was crazy and was wasting their money!
Bill persisted and mailed all 3 pieces of the campaign. Nicely, their benefits revealed that mailing the precise same supply three instances not only improved their response, it DOUBLED their response! Pop was floored, and he sure was delighted with the flurry of sales that came in. From that point on he also trusted Bill with their advertising dollars.
Why does repeating your message operate? on the web newsletters writing
It is easy.. men and women are inundated with messages every day. Last statistic I heard was every single of us sees over three,700 distinct messages a day! That indicates you want to repeat oneself more than and more than if you happen to be going to break by way of the clutter, actually get their focus, get them to read or listen AND get them to respond.
Your assignment is to now appear at all locations of your marketing and advertising and advertising in your business, and see exactly where you need to add some comply with up.
Some quick locations to look at:
Your Ezines - Are you publishing your ezine sufficient? Once a month just does not reduce it anymore. You need to be reaching out and "touching" your prospects and clients at least once a week, if not far more. (If you happen to be operating out of suggestions or you happen to be not certain how to do this without having bugging folks, my ezine method takes care of that for you!)
Teleseminars and Live Events - When advertising events, you happen to be going to need numerous more than 1 or two announcements or mailings. As a common rule, when I am actually trying to fill up a teleseminar (phone seminar) I sent out at least 3 emails devoted to the promotion. In case people claim to learn more on high quality keith karol, we know about millions of resources you should think about investigating. For reside events, you want dozens of messages, and effectively ahead of time. Most of the trainers I know start off marketing and advertising no significantly less than six months ahead of any reside occasion they are hosting!
1-on-One Marketing and advertising - If you cold call or mail out letters to prospects, how numerous instances are you following up? Never be afraid to call or mail once more. Learn extra resources on close remove frame by visiting our tasteful essay. For another viewpoint, you are encouraged to view at: rent keith karol. I myself have lastly responded to an offer you after I've been contacted many instances, and was glad the vendor took the initiative to adhere to up.
Advertising - As an alternative of blowing your price range on a handful of big advertisements per year, try running a smaller sized ad much more typically! Also most publications, each online and offline, will typically give you huge discounts for acquiring more than one particular ad at a time. (I do this with advertisements in my personal ezine, Straight Shooter Marketing.)
Remember, several advertising and marketing experts who test all these techniques say that repetition is the essential. So never even really feel you have to be creative with your advertising and marketing - just saying or mailing the very same point more than and more than is much better than not saying it or mailing it once more.