However, it is easier to wash your hands than it is to design a first-rate online course. It takes a different skill from classroom teaching, and it is more expensive than chalk. It can be accomplished by faculty working in teams or in conjunction with experienced instructional designers who understand how to create large-scale projects like MOOC's huge, open online courses, which have been pioneered by Stanford and other universities. Either way, most faculty will need help in becoming students again. While more-effective teaching should be its own reward, a major professional-development effort would provide a new opportunity to realign institutional and faculty goals. A radical expression would be to change the rules of tenure to require faculty to teach online or otherwise demonstrate their facility with 21st-century methodologies, as virtually every other employer now requires of their work force.