According to data released Saturday by research firm ShopperTrak, which provides shopper analytics to retailers, in-store sales for Black Friday fell 13.2% compared to last year.
Internet of Things (IoT) has been creating a lot of hype among retail shoppers, and business houses are making concerted efforts to use this technology to boost their business prospects.
Consumers increasingly use an omnichannel approach when planning purchases, according to the 'Future Shopper 2019' report on eCommerce by global digital agency Wunderman Thompson.